eria for campaigns (outbound, digital, and email marketing).

Collaborate with Teams : Work closely with Sales, Marketing, Strategy, and Customer Success teams to understand data needs and provide analytical solutions.

Campaign Evaluation Optimization : Evaluate marketing campaign performance, design testing strategies, and provide recommendations to improve effectiveness.

Data Quality Assurance : Perform data validation and cleanup to ensure accuracy and reliability of data for reporting and analysis.

Build Predictive Models : Develop machine learning algorithms and models (e.g., propensity and value models) to optimize marketing efforts across different products and geographies.

Ad-Hoc Analysis Business Intelligence : Conduct ad-hoc analysis to solve business problems, monitor performance trends, and provide actionable insights to support business decisions.

Integrate 3rd Party Data Fuzzy Matching : Integrate data from external sources and apply fuzzy matching techniques to compare and merge data for a more comprehensive view of customers and prospects.

You will report to Director of Prospect Analytics with a team in India, and collaboration with the US team.

What Youll Need to be Successful

5+ years of experience in Data Analysis.
Experience in SQL , Snowflake , and Python on a daily basis.
Ability in data analytics , creating relevant insights, and working with cross functional teams

Senior Marketing Data Analyst