Position Title: Senior Product Manager (Gastro)

Job Summary:

The position holder is responsible for the strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role involves leading various assignments and providing guidance to the Product Management team to achieve overall business goals. The position holder collaborates with cross-functional teams, leverages market intelligence, and ensures effective implementation of marketing strategies. They also manage the Product Life Cycle (PLC) of Brands.

Your Tasks and Responsibilities:

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
Development of marketing and promotional plans for products to support the end consumers need
Ensuring marketing strategy implementation through sales force connect
Market intelligence through primary research and customer connect
Collaboration with internal & external media to ensure the proper execution of strategies
Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills
To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process
Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis
SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale
Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals
Motivating sales team members by organizing training camps, award ceremonies, and recognition programs
Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy

Who you are:

Experience: 6-10 years of experience
Education: B. Pharm / M. Pharm & MBA
Skills:
Good scientific acumen with respect to product profile and good knowledge on product
Creativity and analytical skills
Market research and intelligence to tap competitor analysis
Good communication skills
Ability to work and liaise with cross-functional teams
Team building
Forecasting and visionary approach
Sales management and leadership skills