GALE is the world's first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili's, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

Your impact:

We are currently seeking a Associate Director, Ad Ops & Ad Tech to help drive our end-to-end campaign execution process and implementation for a portfolio of clients.

What you will be doing:

Owns the media trafficking process across all accounts
Leads the Quality Framework, maintaining the quality of the work rendered by the team
Strategizes tagging structure and implementation for new and existing clients
Ensures compliance in process and meet SLAs
Works in liaison with onshore team
Demonstrates accountability for any escalations of trafficking issues with the client
Support the platform and channel teams to activate digital campaigns in display, video, social, mobile, ctv, and programmatic for a portfolio of clients
Manage, and assist where needed, the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data
Monitor the overall campaign management for your portfolio of clients
Partner with media strategy and other operational teams to ensure full delivery and optimal performance across campaigns
Assist with investigating and resolving ad delivery issues, technical troubleshooting and providing optimisation recommendations
Leads the fellow Ad Operations members on creating processes to prevent errors, ensuring consistency around set up and monitoring, to create a strict QA workflow
Implement Floodlights and other media tags using a Tag Management System (e.g. Google Tag Manager) when necessary
Work with the Director on global ad operations projects

Who you are:

Knowledgeable in the digital advertising landscape, specifically ad serving and related technologies (brand safety, viewability, and other common 3rd party verification)
Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), and/or VVF vendors (viewability, verification, and fraud prevention)
Experience with ad servers (e.g. Campaign Manager 360)Translates campaign requirements into trafficking sheets
Strong understanding of URL Parameters and CM360 Macros
High accuracy in the review of campaign data in auditing and data entry. Quick learner with the eagerness to learn new technologies and pioneer new workflows
Support Director on strategic and technical process improvements and innovation roadmap
Knowledge of media platforms and associated media measurement pixels
Possesses a curious mind and is driven to exceed independently manage relationships with internal and external parties on projects
Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients
A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick
Excellent communication and interpersonal skills that can be translated by both the technical minded and the sales minded

Nice to have:

Understanding of HTML and website structure
Ability to comprehend and write JavaScript and/or Python
Knowledge in at least one Tag Management Systems (TMS) such as Google Tag Manager or Tealium
Experience with Funnel, Ads Data Hub or another data warehouse
Demonstrates an excellent understanding of the digital ecosystem
Works with Ad Tech Partners, such as DSPs (DV 360, TTD, and DCM)
Leverages HTML and different tagging platforms
Demonstrates an understanding of Google Analytics