Job Description

Job Title -

Management Level: 09/ Consultant

Must have skills: Salesforce Marketing Cloud

Good to have skills: Pardot

Job Summary:

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities:

As part of the team, you will drive the following:

Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
Experience working on developing business case for campaign strategies, technology solutions
Ability to conduct fit gap analysis and map platform capabilities to business requirements
Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
Well versed with end-to-end marketing processes and campaign life cycle.
Identifying marketing process improvement opportunities and make recommendations.
Monitoring trends, analyzing data, to optimize marketing campaigns.
Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Professional & Technical Skills:

Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Good consulting and techno-functional experience is preferred.
Experience in working with middle to senior management levels within existing organization / client organizations.
Excellent oral and written communication skills
Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
Proven success in navigating global matrixed environments and / or experience in client facing roles.
Ability to work effectively in a remote, virtual, global environment.
Ability to work in a fast paced and unstructured environment.

Additional Information:

Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
MBA from a tier 1 or 2 college.
Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
Ability to use insights for campaign and strategy optimization.
Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
Ability to establish and build on working relationships effectively.
Experience in working with middle to senior management levels within existing organization / client organizations.

GN - SONG - MT - Salesforce Marketing Cloud - Consultant