Job Description

Role - Area HR Manager - Novel Jewels

The role reports into Regional HR, Novel Jewels. It is an individual contributor role.

Business Context and Opportunities

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an

extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built on a

strong foundation of stakeholder value creation. With over seven decades of responsible business

practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp

and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and

renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36

countries in North and South America, Africa, Asia and Europe.

The Group would like to expand its Retail Footprint and leverage the trust and synergy built over the

years in luxury retail by launching a Jewellery Business in India. India's gems and jewellery market

contributed around 7% to GDP and 14% to India's total merchandize export in February'21 with a

market size was at US$ 78.50 billion in FY21. The jewellery industry in India is largely driven by individual

family owned small to medium size businesses. Thus, the Group anticipates that there is scope of

development of large retailers / brand in jewellery industry in near future. The venture will benefit from

the retail experience, knowhow and trust build over the years with various ABG Luxury Retail Brands. It

will also be able to harness the people, technical and operational capabilities from Group's retail arms.

The range will be developed as a proof of concept for an integrated offering and may be diversified with

multiple brands post establishment of a commercially viable business model.

Opportunities:

1. The Jewellery industry in India is largely fragmented with family-owned small businesses

contributing to the largest chunk. These businesses are largely skill centric, with customer

preference, trust and long-term relationships driving customer acquisition, retention, and sales.

The more organized players in the industry have also built their brands on the foundation of

trust, rather than distinctive design. However, they have not been able to acquire a significant

market share, at a national level. Thus, the need to build a product offering focused on

distinctive design and customization aligned to customer preferences is pronounced. Aditya

Role Profile

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Area HR Manager - Novel Jewels

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Birla Group feels that Jewellery is largely an unorganized market with only one national player.

Hence there is a scope of another national player.

2. There is an opportunity to build a technology enabled design centric approach to blend into

boutique store-based model. The unorganized players in the industry have been unable to

harness the power of technology, collective buying, hedging and continual improvements in

design. The synergy in terms of design, processes and technology improvements would bring in

economies of scale to the business.

3. To use an understanding of the historic/ international/ consumer fashion trends from varied

sources and provide direction to the internal team to translate into desired product. Value for

the business can be driven by constantly observing business environment and competition and

come up with improvement, innovations. Develop design leadership and develop inimitable

competitive edge over competition as we have close relationships with the leading designers in

India as well as Globally.

4. Investment of INR 4000 Crores over the next 5 years to setup a Greenfield Venture into a scalable

business model. Develop and implement a strategy for a strong foundation for a successful

enterprise and a market leader.

Relationships

. Internal:

The key internal stakeholders of this role will be

o ABMs / RBMs

o Store Managers

o RBD Leads

o Projects Leads

o Retail Finance

o Regional HR

. External:

The key external stakeholders of this role will be

o Retail HR Managers of other Apparel & Jewellery Retailers

Position Purpose and Summary

This role is responsible for building retail capacity and capability in the area (state or cluster of states)

in order to drive customer experience in line with business strategy.

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Essential Duties and Responsibilities:

. Functional Responsibilities

- Ensure store fulfillment rate is 95% in all months of the year

- Ensure all employees are onboarded comprehensively including a detailed onboarding on

Brand, Service Credo, Store Processes and Role Deliverables

- Ensure hiring of fit for purpose talent in all store roles

- Executing the functional training and onboarding plan for all store roles

- Executing the store incentive program in a manner it delivers the objective of driving sales and

improving customer experience

- Ensure proactive store jewelry talent mapping across top local players in the city/area where

brand will be launched/expanded

- Ensure completion of of POSH & Values investigations

- Working closely with HR Operations to drive high level of store compliance to Company

policies (e.g. attendance regularization) and S&E Act and applicable labour laws

- Driving high rigor of product and sales training, using LMS and digital tools

- Drive high levels of engagement & Talent management initiatives in the store teams

- Lead annual store manpower and OHs budgeting and ensure compliance to budget

- Execute R&R plans to reward and recognize store employees for outstanding sales

achievement and/or customer service

- Develop and manage talent development programs, including performance appraisals,

succession planning, and career development initiatives.

- Develop mechanism to track people productivity and lay out improvement plan for under

performers

- Serve as a point of contact for employee relations issues within the region.

- Drive employee retention and implement proactive measures to maintain a retention score

above 90%

- Monitor and report on key HR metrics, including cost, attrition, employee engagement scores,

and recruitment timelines, etc.

. Qualifications:

- Master s degree in Human Resources, Business Administration, or related field

- 4+ years of experience in human resources, preferably in the retail or multi-site industry.

- Strong knowledge of labour laws, compliance, and HR best practices.

- Excellent interpersonal and communication skills with the ability to build strong relationships.

- Proven ability to lead, coach, and develop teams.

- Strong problem-solving and decision-making abilities.

- Ability to travel upto 2 (7 to 10 days) weeks within the region.

. Skills:

- Taking Charge, people management, and influencing skills

- Talent acquisition and retention strategies

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Area HR Manager - Novel Jewels

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- Performance management and coaching

- Employee relations and conflict resolution

- Knowledge of compensation and benefits administration

- Proficiency in HR analytics

- A strong background in retail hiring and retail HR is a must

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