Job Summary

We are seeking an experienced Adobe Tag Management & Analytics Specialist to join our Adobe Product Specialist Chapter under Client Discovery & Sales Engagement Domain – Martech Hive . The ideal candidate will have around 10 to 12 years of implementation experience in Digital Analytics and Tagging using Adobe's Experience Cloud Platform – AEP & Adobe Launch and preferable additional exposure to Google Analytics.
10 + years of Tag management experience with atleast 6 years of experience implementing Adobe Analytics, Adobe Launch for Banks and major brands in financial indystry
Strong Java script , HTML programming skills
Experience will tagging journeys in both wed and Mobile platforms – Native and Hybrid
Proven expertise in driving business requirements elicitation and solutioning for Digital Analytics
Experience in measurement, reporting, analysis and optimisation of online journey's and campaigns
Strong communication and interpersonal skills.

Key Responsibilities

Web & Mobile analytics: Drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations
Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey's and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey's
Will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform
Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
Clearly communicating priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team
Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required.

Strategy

Responsible for contributing to the organization's strategic objectives by applying specialized skills to deliver high-quality work

Business

Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives
Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
Provide domain expertise to support decision-making and problem-solving within the team

Processes

Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
Responsible for ensuring work items are accurately tracked and updated in ADO

People & Talent

Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation

Risk Management

Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks

Governance

Technology Governance
Comply with System Delivery controls and attest for it with every (technical) release to production

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Skills And Experience

Adobe Analytics, AEP, WebSDK
Java Script/React JS
Cloud Engineering / Architecture
ADO DevOps CI/CD
Adobe CDP, Campaign
Google Analytics

Qualifications

Adobe Certified Expert in Adobe Analytics
Experience with other Adobe Experience Cloud products.
Knowledge of data privacy laws and regulations

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Prod Specialist - Adobe Analytics - DPDPA