Technical Content Writer cum Marketing Coordinator

Role Overview

We are looking for a dynamic and tech-savvy Technical Content Writer cum Marketing Coordinator to drive end-to-end content marketing initiatives for our AI Practice. This role will own the narrative of our AI capabilities, create high-impact technical and thought leadership content, and collaborate closely with the Corporate Marketing team to amplify our AI positioning in the market.

This is a strategic role at the intersection of AI technology, storytelling, and brand building.

Key Responsibilities

AI Content Ownership

Develop and execute the content strategy for the AI Practice aligned with business goals.
Create high-quality technical content including:
Whitepapers
Case studies
Solution briefs
Blogs & LinkedIn articles
Website content
Pitch decks & sales enablement material
Translate complex AI/ML concepts into compelling, business-friendly narratives.
Work closely with AI architects and delivery teams to extract insights and build credible content.

Marketing Coordination & Brand Amplification

Act as the single point of contact between AI Practice and Corporate Marketing.
Plan and execute campaigns to create visibility for AI offerings.
Coordinate digital campaigns, webinars, events, PR, and social media initiatives.
Support thought leadership positioning for AI leaders (CXO blogs, LinkedIn posts, industry forums).
Ensure consistent messaging across all marketing channels.
Research AI market trends, industry use cases, and competitor positioning.
Identify content themes that align with market demand and business priorities.
Drive differentiated storytelling for the AI Practice.
Track content performance metrics (engagement, leads, downloads, reach).
Optimize content based on campaign insights and market feedback.
Contribute to pipeline acceleration through content-led demand generation.

Preferred Attributes

Strategic thinker with strong storytelling ability.
Self-driven and able to work with cross-functional teams.
Detail-oriented with strong project management skills.
Passion for emerging technologies and AI innovation.

Expected Outcomes:

Strengthened AI Practice brand visibility.
Increased thought leadership presence in AI domain.
Higher engagement and lead generation through content-led campaigns.
Stronger market differentiation and positioning.

JOB REQUIREMENTS

Required Skills & Qualifications

A background in Computer Science is preferred.
5-8 years of experience in technical content writing, preferably in AI/ML, Data, or emerging technologies.
Strong understanding of AI concepts (ML, GenAI, LLMs, NLP, Computer Vision, etc.).
Experience working with B2B technology marketing teams.
Excellent written and verbal communication skills.
Ability to convert technical discussions into structured, engaging content.
Experience coordinating marketing campaigns across digital channels.
Familiarity with LinkedIn marketing, SEO, and performance tracking tools is a plus.