Greetings from Chase lifestyle Pvt Ltd!

Chase Labs aims to power the largest set of retail brands on the planet, and we hope to do this with an obsessive focus on what we do best - data-driven product design and innovative supply chain. Chase Labs is quickly moving towards doing this in a sustainable way with algorithmic additive manufacturing. Some of our portfolio brands are Miss Chase, Dolce Crudo, Miss Chase A+, Life with Pockets.

Role Overview:

We are seeking a proactive and detail-oriented D2C Team Lead to manage end-to-end website operations, leading a team of 4. This role is critical in ensuring the D2C Website of the company achieves scale and contributes significantly to revenue growth and brand identity.

1. Revenue & Performance Ownership

· Own end-to-end revenue targets for the D2C website, with a strong focus on scalable and profitable growth

· Monitor and optimize key performance metrics including ROAS, AOV, performance among categories, etc.

· Drive weekly and monthly performance reviews for both the website and the team, identifying gaps and executing corrective actions

2. Paid Marketing & Growth Strategy

· Act as the primary point of contact for the performance marketing agency, aligning on budgets, category/SKU focus, audience strategy, and campaign priorities

· Drive creative strategy and execution in collaboration with internal teams and the agency, including briefing, feedback, and iteration

· Monitor and optimize performance metrics, ensuring pre-decided ROAS efficiency while scaling, conduct regular reviews to identify gaps

· Make and execute WhatsApp Marketing plan, Identify and test new growth channels beyond Meta and Google, and scale those that deliver sustainable performance

3. Website Conversion Optimisation

· Use website data (clicks, sessions, conversion rates, etc.) to continuously optimize product curation, banners, and collection pages for higher engagement and sales

· Ensure complete accuracy and consistency of product listings, including images, descriptions, pricing, and size information

· Own and improve the end-to-end customer experience by identifying and implementing enhancements across the website (e.g., checkout partners, themes, video integrations, site speed tools)

4. Logistics, Operations, and Customer Service

· Coordinate closely with warehouse and operations teams to ensure adherence to SLAs, while proactively identifying and resolving operational gaps

· Act as the single point of contact for all courier and logistics partners, ensuring smooth execution and issue resolution

· Lead and manage the customer service team, ensuring high-quality, timely support across all touchpoints

· Monitor key logistics and service metrics (delivery timelines, return rates, NDRs, CSAT, etc.) and drive continuous improvements

· Collaborate with inventory planning teams to ensure optimal stock availability of key products and prevent stock-outs of high-demand SKUs

5. Reporting and Insights

· Build and maintain dashboards to track daily, weekly, and monthly performance

· Present regular performance updates to leadership with clear action plans

· Provide insights to Design Team/ Graphics Team/ Cataloguing Team to drive execution

Required Skills and Qualifications:

Understanding of D2C/e-commerce operations
Excellent communication and coordination skills
High attention to detail and problem-solving ability
Comfort with MS Excel functions & formulas, and use of basic AI tools
Proven ability to analyze data and translate insights into actionable growth strategies

Preferred Qualifications:

Prior experience in a team lead or supervisory role
Exposure to e-commerce/ D2C brand in a startup
Basic understanding of performance marketing and website-building platforms like Shopify

D2C Team Lead / Manager E-commerce & Growth

E-Commerce CX & Product Lead