Social Media Manager

About BIBA

BIBA Fashion Limited (BIBA), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. With BIBA, always expect a truly unique, wow-inspiring ethnic experience!

https://www.biba.in

BIBA is looking for a young, creative and hands-on Designer Static, Video & AI Content to join its in-house Brand & Content team. This role will support the Social & Content Operations Manager and help create daily content for social media, YouTube Shorts, LinkedIn, CRM, ecommerce and campaign rollouts.

The ideal candidate should be passionate about fashion, social media, design, video editing and new AI tools. We are looking for someone who is full of ideas, fast with execution and excited to create fresh content every day.

Job Location : Sector 59 Gurgaon.

BIBA is looking for a Social & Content Operations Manager to strengthen its in-house digital and content execution capability. This is a critical role designed to reduce dependence on external agencies for daily social media operations, content planning, publishing, creator coordination, asset management and performance tracking.

The person will own the content calendar, manage day-to-day publishing across social platforms, coordinate creator and campaign workflows, manage LinkedIn and YouTube content operations, maintain trackers, control deadlines and ensure smooth go-live across campaigns. The role requires a hands-on operator who can bring structure, speed and accountability to BIBA's social and content engine.

Key Responsibilities

Own and manage BIBA's monthly, weekly and daily content calendar.

Handle day-to-day social media publishing across Instagram, Facebook, LinkedIn, YouTube and other active platforms.

Coordinate campaign, category, festive, retail and creator content requirements.

Manage creator content workflow including briefs, timelines, submissions, approvals and publishing.

Maintain content trackers, runs trackers, approval trackers and go-live calendars.

Collate, organize and reuse assets across social, LinkedIn, YouTube, CRM, ecommerce and retail requirements.

Coordinate with designers, copywriters, ecommerce, CRM, retail and performance/media teams.

Manage LinkedIn content planning and posting for brand, business and leadership updates.

Build and manage YouTube Shorts and video content calendar.

Coordinate boosting requirements with media/performance teams and recommend posts for amplification based on organic performance.

Track social content performance and prepare weekly/monthly performance reports.

Ensure all campaign go-lives happen on time and with correct assets, captions, tags and links.

Coordinate with international partners/external collaborators for content requirements where needed.

Bring discipline to deadlines, approvals, asset flow and publishing processes.

In house Content creation and ability to repurpose content

Influencer Management and performance analysis.

Preferred Skills

Experience in Indian fashion, ethnic wear, lifestyle retail or women's consumer brands.

Experience managing shoots, reels, creator assets and campaign rollouts.

Ability to create repeatable content formats and improve asset reuse.

Experience with LinkedIn brand content and YouTube Shorts.

Exposure to ecommerce and CRM content requirements.

Creative mind-set and an obsession with Social media

Use of AI and Canva, photoshop.