Senior Graphic Designer

*Please note this role would be for Softsens Division.

Position Overview:

Softsens Baby is seeking a highly creative and detail-oriented Senior Graphic Designer to lead the visual execution of the brand across digital, ecommerce, packaging, influencer marketing, and integrated campaigns.

This role requires a strong understanding of branding, digital content, motion graphics, and consumer communication. The ideal candidate should be capable of translating brand strategy into compelling visual storytelling while maintaining consistency across all consumer touchpoints.

The candidate will work closely with the brand, digital, influencer, and product teams to deliver impactful creative assets that strengthen the Softsens brand.

Key Responsibilities:

1. Brand & Creative Development

• Translate brand strategy into compelling visual communication.
• Maintain and evolve the visual identity of Softsens across all consumer touchpoints.
• Ensure consistency in typography, imagery, layouts, and brand guidelines.
• Develop campaign concepts and creative directions.

2. Digital & Social Media Design

Design high-quality assets for:

○ Instagram

○ YouTube

○ Facebook

○ Amazon and ecommerce platforms

○ Website and landing pages

○ CRM and email campaigns

● Create:

○ Reels creatives

○ Static posts

○ Story assets

○ Carousels

○ Performance marketing creatives

3. Motion Graphics & Video Editing

• Edit and produce engaging short-form video content.
• Create motion graphics and animated assets.
• Develop videos for:
• Product launches
• Influencer campaigns
• Educational content
• Brand films
• Performance marketing
• Support shoots and post-production requirements when necessary.

4. Influencer & Content Marketing Support

• Design influencer kits, campaign templates, and creator assets.
• Develop visual frameworks for influencer campaigns.
• Support content adaptation for multiple creators and platforms

5. Packaging & Print Design

• Support packaging development and design adaptation.
• Design
• POS materials
• Trade marketing collaterals
• Brochures
• Event branding
• Sampling materials

6. Creative Operations

• Manage multiple projects simultaneously while meeting deadlines.
• Coordinate with agencies, printers, photographers, and production vendors.
• Ensure timely delivery of all design requirements.

7. AI & Creative Innovation

• Leverage AI tools to improve productivity and content generation.
• Experiment with AI-assisted design, image generation, and creative ideation.
• Develop multiple creative versions for testing and optimization.

8. Team Collaboration

Work closely with:

• Brand team
• Influencer marketing team
• Ecommerce team
• Agencies and external partners
• Mentor junior designers and freelancers when required

Technical Skills and Knowledge:

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field.
• 5 - 8 years of relevant design experience.
• Strong portfolio demonstrating digital, social, and brand design work.
• Experience in consumer brands, personal care, baby care, or D2C brands preferred.

Mandatory:

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects