Senior Content Strategist

Experience: 4–6 years

Location: Chennai

At Hashtag, the Senior Content Strategist owns the content that defines our sharpest brands. You take the most important brands and turn them into content strategies and ideas that land across social, video, campaigns, and long-form and you make the strategists around you better.

You love ideas and you've got the range to crack almost any brief in almost any format. You think in content territories and big ideas, not just single posts, and you write sharp. You raise the bar for everyone.

If you want to own content on brands that matter and grow into a content leader, this one's for you.

What You'll Do

Own the Content

• Lead content strategy and ideas for our most important brands.
• Turn brand direction into content territories, campaigns, and series in whatever format serves the idea.
• Set the video and shoot-direction standard across the pod.
• Set the editorial and craft standard others learn from.

Lift the Team

• Guide Content Strategists and the Associate on ideas, craft, and copy.
• Give feedback that raises the work.
• Be the go-to when a brief is hard.

Deliver

• Own quality and timelines on your brands content.
• Brief Design, Motion, and Production clearly; partner with Brand Partnerships on direction.

What Success Looks Like (First 6 Months)

• Your brands content is among our sharpest and most talked-about.
• The strategists you guide visibly improve.
• Content ships on time and on standard.
• You deputise for the Head of Content when needed.

Who You Are

• 4–6 years in content / social strategy with real ideation ownership.
• A track record of ideas and campaigns you can point to.
• Thinks in territories and campaigns, and writes sharp across formats.
• A generous mentor who raises the people around them.
• Fast, organised, and reliable under deadline.

Nice-to-Haves (Optional)

• Deep range in a format: scripting, long-form, or SEO.
• Integrated campaign experience.
• Ambition to grow into Head of Content.

The Vibe

• You'll own the ideas on brands that matter.
• A team that values thinking and pushes each other.
• Room to grow into content leadership.

This isn't a role where you fill a calendar. It's where you own the ideas that define how brands show up, and grow the people who make them. If you want to lead content that wins, this is where you belong. 

Come build with us.