Senior Content Strategist

Chennai | Full-time

About SkinBae

SkinBae is one of India's leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Chennai, we're looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly (not just quickly) and want to be part of a hands-on, fast-growing brand, you'll feel at home here.

Role Overview

We're looking for a Senior Content Strategist who enjoys researching, thinking, and explaining things clearly - not just filling word counts. This role will have end-to-end ownership of content across brand, performance, CRM, and marketplace touchpoints.

Key Responsibilities1. Content Strategy & Brand Voice

Develop and execute a comprehensive content strategy aligned with both short-term and long-term marketing goals
Own, define, and maintain a unified brand voice across all communication channels
Provide strategic inputs for overall marketing planning and execution
Optimise content workflows and internal processes to ensure timely and seamless execution

2. Content Creation & Optimisation

Create, edit, proofread, and publish high-quality, SEO-optimised content across platforms

Develop and optimise content for:

Website & Marketplace Listings

Product descriptions and detailed PDP content
Titles, bullet points, metadata, and ongoing listing updates
Platform-specific optimisation for marketplaces (Nykaa, Tira, Amazon, etc.)

Marketplace Banner Content

Campaign and sale banner copy for marketplaces
Brand-led and performance-driven marketplace creatives
Alignment of banner messaging with ongoing campaigns and offers

Blog Content

SEO keyword research
Long-form educational articles
Metadata optimisation

Email & WhatsApp Marketing (In-House Ownership)

Campaign communication for launches, sales, and brand initiatives
Lifecycle communication including:
Welcome flows
Retention and repeat purchase messaging
Product education and brand storytelling
Subject lines, body copy, CTAs, and content structuring

Paid Marketing Campaigns

Write high-converting ad copy for performance marketing across:
Meta (Facebook & Instagram)
Google
Other paid platforms

PR & Brand Communication

Press releases
PR emails
Media outreach content

Customer Success & Sales Enablement

Product decks
FAQs
Scripts
Sales support and training content
Review and approve creatives from designers to ensure alignment with brand messaging and campaign objectives

3. Cross-Functional Collaboration

Collaborate closely with internal marketing and design teams for end-to-end content execution
Work hands-on with graphic designers to align:
Static creatives
Video creatives
Website, campaign, and marketplace banners
Review and approve:
Ad creatives
Social media visuals
Website, CRM, and marketplace banners

4. Retail & Visual Merchandising (VMD)

Plan and execute VMD concepts and content for:
Retail activations
In-store branding
Events and offline marketing initiatives

5. Leadership & Process Improvement

Support team building, training, and SOP development to streamline content operations
Mentor junior writers and creators to ensure all output meets SkinBae's quality and brand standards
Continuously improve internal content processes for scalability and efficiency

What We're Looking For

3-5 years of content writing experience
Strong command over written English
Interest in the beauty or skincare industry
Ability to research, think independently, and take ownership
Someone who cares deeply about clarity, accuracy, and quality

This Role Is Not for You If

You write without understanding the subject
You rely heavily on templates or AI output
You need constant supervision or constant approvals