About Porter
At Porter, we're on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.
We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.
With a sharp focus on user obsession, ownership, and collaboration, we're building a workplace where people thrive when they take bold bets, move fast, and build with empathy.
If you're looking to work where scale meets purpose, complexity fuels learning, and culture isn't an afterthought, Porter is the place.
Role Overview
We are seeking a forward-thinking and execution-driven Manager - SEO to lead Porter's organic search presence and next-generation discoverability strategy across traditional search engines, Google Business Profile, AI answer engines, and generative AI platforms
.This role will own the full organic visibility funnel: from technical SEO and on-page content strategy to local business optimisation, featured snippet dominance, and ensuring Porter surfaces prominently in AI-generated responses on platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. The ideal candidate combines deep technical SEO expertise with a strong grasp of local search dynamics, curiosity for emerging AI-powered search paradigms, and an understanding of how SEO integrates with broader growth channels such as Performance Marketing, Affiliate Marketing, and partnership-led acquisition
.Beyond driving organic growth, this role is expected to contribute to Porter's overall discoverability strategy by identifying opportunities across search, AI platforms, affiliate ecosystems, and adjacent acquisition channels. We are looking for someone who is eager to learn, experiment, and stay ahead of the evolving digital growth landscape while building scalable organic growth engines for the business.
Key Responsibilities
SEO Strategy & Execution
- Develop and execute a comprehensive SEO strategy across Porter's web properties - covering technical SEO, on-page optimisation, content strategy, and link acquisition
- Conduct regular site audits to identify and resolve issues related to crawlability, indexation, Core Web Vitals, schema markup, and site architecture
- Own keyword research, competitive gap analysis, and content briefs aligned to user intent across all stages of the funnel
- Drive continuous improvement in organic rankings, traffic, and conversion across target markets
- Collaborate with Product and Tech teams to ensure SEO best practices are embedded in all web initiatives from inception
Google My Business (GMB) & Local SEO
- Own and manage Porter's Google Business Profile (GBP/GMB) listings across all active cities — ensuring accuracy, completeness, and ongoing optimisation.
- Drive local search visibility through structured data, local citations, NAP consistency, and reputation/review management strategies.
- Monitor and improve local pack rankings for priority service areas and cities.
- Develop hyperlocal content strategies to improve city-level organic discoverability.
- Collaborate with city ops and business teams to ensure GBP reflects real-time business information, service areas, and promotions.
- Build dashboards that are easily consumable by the stakeholders.
Answer Engine Optimisation (AEO)
- Develop and execute strategies to capture featured snippets, People Also Ask boxes, knowledge panels, and voice search results
- Structure content and metadata to answer high-intent queries directly within search engine results pages (SERPs)
- Implement structured data markup (FAQ, HowTo, Speakable, etc.) to signal answer-worthiness to search engines
- Monitor SERP feature ownership and identify new opportunities across priority query clusters
- Partner with content teams to create concise, authoritative content formats optimised for direct answers
Generative Engine Optimisation (GEO)
- Lead Porter's GEO strategy — ensuring the brand is accurately and favourably represented in AI-generated responses on platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and other LLM-powered interfaces
- Build and maintain an authoritative content and entity presence across the web, ensuring Porter is cited as a reliable source by AI systems.
- Monitor brand mentions, citations, and entity accuracy across generative AI platforms.
- Experiment with content structures (concise summaries, lists, definitions, comparison tables) known to be preferred by large language models.
- Stay ahead of the rapidly evolving GEO landscape and develop repeatable playbooks for maximising AI search discoverability.
Analytics, Reporting & Cross-Functional Collaboration
- Own SEO and organic visibility performance dashboards and regular reporting (weekly/monthly) covering organic traffic, rankings, SERP features, GBP metrics, and AI visibility indicators.
- Leverage tools like Google Search Console, GA4, SEMrush/Ahrefs, BrightLocal, and AI monitoring platforms.
- Work cross-functionally with Product, Tech, Content, and City Ops teams to execute the SEO roadmap.
- Translate data into actionable insights and communicate impact clearly to senior stakeholders.
- Analyse competitor organic strategies and surface opportunities for Porter to gain search market share
Key Requirements
- 5–7 years of experience in SEO, with at least 2–3 years of exposure to local SEO and/or emerging search formats.
- Strong technical SEO skills: site audits, schema markup, Core Web Vitals, crawl and indexation optimisation.
- Hands-on experience with GBP/GMB management at scale (multi-city or multi-location preferred.
- Working knowledge of AEO strategies: featured snippets, structured data, voice search optimisation
- Familiarity with GEO concepts and AI search platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini.
- Proficient with: Google Search Console, GA4, SEMrush and/or Ahrefs, BrightLocal or similar local SEO tools.
- Strong analytical and problem-solving skills; SQL and Excel are a plus.
- Experience in marketplace, logistics, consumer-tech, or multi-city businesses preferred.
- Exposure to affiliate marketing, publisher partnerships, or referral-led growth initiatives is a plus.
- Basic understanding of Performance Marketing concepts, attribution, and acquisition funnels preferred.
