Regional Sales Manager

Job Title- Regional Sales Manager

Location- Delhi

Experience- 5-10 years

About the Role-

Mars Cosmetics is looking for a dynamic and result-oriented Regional Sales Manager (RSM) to lead and grow our General Trade business across North region. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor led retail).

Key Responsibilities-

• Deliver primary and secondary sales targets for Delhi GT market
• Appoint, manage, and evaluate distributors and stocklists across the territory.
• Build and lead a team of Area Sales Managers/Sales Officers for GT coverage
• Drive product placement, visibility, and shelf share across wholesale and retail outlets
• Monitor and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI.
• Monitor competitor activity, pricing, and market trends in cosmetics/FMCG GT space
• Plan and execute trade schemes, incentives, and promotional activities
• Ensure distributor ROI, stock rotation, and claim settlements are managed efficiently
• Report on sales performance, market feedback, and forecast accuracy to leadership

Requirements

• 5-10 years in FMCG/Cosmetics sales, with strong General Trade experience
• Prior experience in cosmetics/personal care industry is mandatory
• Candidates with only Beauty Advisor (BA) background will NOT be considered.
• Proven track record of distributor management and team handling
• Strong Delhi market knowledge and existing GT network preferred
• Graduate/MBA in Sales & Marketing preferred