Public Relations Executive

Company Description The Marcom Avenue is a 360-degree marketing and communication agency that partners with organizations to accelerate growth through creative strategies and measurable performance. The agency focuses on delivering ROI-driven campaigns, combining strategic insight with strong execution across multiple channels. Team members collaborate closely with clients to build impactful brand narratives and strengthen market presence. Working at The Marcom Avenue offers opportunities to contribute to diverse projects, learn from cross-functional experts, and grow within a dynamic, results-oriented environment.

Role Description The Public Relations Executive role is a full-time, on-site position based in Gurugram. In this role, the professional will plan and implement PR campaigns that enhance brand visibility and reputation for multiple clients. Day-to-day responsibilities include drafting and distributing press releases, managing media outreach, and maintaining strong relationships with journalists and media outlets. The role also involves monitoring media coverage, preparing PR reports, coordinating interviews and events, and collaborating with internal teams to ensure consistent messaging across all communication channels. The Executive is expected to stay informed about industry trends and proactively identify opportunities for positive brand exposure.

Qualifications

• Strong Public Relations and Media Relations skills, with experience building and maintaining relationships with journalists and media stakeholders.
• Ability to draft and manage Press Releases, including tailoring messages to different audiences and channels.
• Excellent Communication and Writing skills, with a focus on clear, persuasive, and error-free content.
• Experience in developing PR strategies, managing campaigns, and monitoring media coverage and brand reputation.
• Knowledge of digital and social media platforms as PR tools, including influencer outreach and online brand management.
• Bachelor's degree in Communication, Public Relations, Marketing, Journalism, or a related field, or equivalent practical experience.
• Strong organizational and time-management skills, with the ability to handle multiple client accounts and deadlines.
• Comfort working in a fast-paced, agency environment and collaborating with cross-functional creative and marketing teams.
• 2-3 years of agency background preferred.