Product Marketing Manager

About Locad

Locad is the logistics engine enabling e-commerce brands to systematically store, pack, ship, and track orders across Asia-Pacific, GCC and the USA. Our tech platform syncs inventory across online channels and organises end-to-end order fulfilment through our reliable network of warehouses and shipping partners across Singapore, Malaysia, the Philippines, Thailand, Indonesia, China, Australia, the USA, Saudi Arabia, and UAE with more locations opening soon. Hundreds of brands now have access to the Locad logistics engine, allowing faster shipping, reduced costs, and exponential growth. Equipped with the technology, infrastructure, and partners running on one integrated system, Locad is on a mission to propel every business forward.

What you'll focus on:

Strategic Marketing

• Develop differentiated positioning and messaging for Locad's products and solutions.
• Build category leadership across 3PL, fulfilment, and cross-border commerce.
• Act as the voice of the customer by deeply understanding customer needs, motivations, pain points, and success metrics.
• Monitor market trends, competitors, partnership opportunities, and emerging industry developments to inform strategic initiatives.
• Drive customer-obsessed thinking across cross-functional teams.

Go-To-Market (GTM) Enablement

• Enable Sales and Marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more effectively and efficiently.
• Build and execute strategic GTM narratives, enablement decks, and training programs.
• Conduct win-loss analysis, churn analysis, and funnel analysis to improve GTM performance.
• Develop competitive battlecards and support strategic campaigns.
• Support enterprise and high-value deals through deal-level enablement.
• Lead onboarding and training initiatives for GTM teams.
• Drive omni-channel demand generation and demand capture initiatives.
• Create thought leadership, product-led content, and customer marketing programs.

Product Enablement

• Partner closely with Product teams to improve product adoption and customer engagement.
• Support product launches and feature rollouts with effective GTM strategies.
• Conduct competitor benchmarking and contribute to product roadmap insights.
• Drive feature adoption, in-app activation initiatives, and customer education programs.
• Influence key product metrics, including feature attach rate, NRR, churn, and customer satisfaction.

Partner Enablement

• Support the expansion and enablement of Locad's warehouse and fulfilment partner network.
• Develop compelling warehouse partner narratives, positioning, and communication frameworks.
• Create training materials and learning programs to improve product utilisation among partners.
• Build warehouse case studies, value realisation materials, and partner-facing communications.
• Drive initiatives that improve partner experience and Warehouse NPS.

Stakeholder & Team Management

• Collaborate with stakeholders across multiple countries, business units, and time zones.
• Manage and mentor direct reportees as the team scales.
• Coordinate with freelancers, consultants, and regional field marketing teams when required.
• Report directly to the Head of Marketing.

What you bring

• 5–10 years of experience in B2B SaaS Product Marketing, preferably targeting enterprise customers.
• Experience in e-commerce, logistics, fulfilment, supply chain, or cross-border commerce is highly preferred.
• Strong understanding of GTM strategy, product positioning, sales enablement, and customer marketing.
• Ability to work comfortably across technology, product, analytics, and content functions.
• Strong analytical and storytelling skills with the ability to balance strategic thinking and execution.
• Experience managing cross-functional stakeholders across different geographies and time zones.
• Excellent communication and presentation skills.
• Self-starter mindset with strong ownership and problem-solving capabilities.
• Passion for continuous learning and staying updated with market trends.

What you'll get

You'll become part of a diverse team that's globally distributed. We are a business that's been built in the post-pandemic era, with each employee being given the flexibility to create and build in their space.

We are meritocratic and believe in the potential of our employees; we look to go further each time and develop as a team.

In addition to an exceptional culture, fostered by 3 great founders, you'll also get the following;

• Annual Bonus
• 25 days leave.
• Health Insurance.
• Macbook.
• Annual L&D support