PPC Expert

• Manage and optimize paid campaigns for iGaming on Google Ads and Meta Platforms
• Set up tracking via Google Tag Manager, Google Analytics 4, and Meta Pixel
• Monitor and analyze campaigns, identify gaps, and implement actions to improve ROAS
• Run and optimize DSP campaigns (Native, Pop, Push, Banner) to drive conversions
• Improve user acquisition and revenue generation
• Create reports and suggest performance improvements
• Create ad copies and design creatives (using Canva)

Requirements

• 1.5+ years of PPC / performance marketing experience (iGaming preferred)
• Strong analytical and reporting skills (Google Sheets, Google Analytics)
• Experience with conversion tracking and funnel optimization
• Willingness to learn new things and implement them effectively

• Experience with Microsoft Advertising
• Hands-on experience with DSPs and alternative traffic sources
• Basic knowledge of WordPress / Shopify
• Understanding of gambling ad policies and compliance