Company Description Performance Max is a specialized digital marketing agency focused on driving growth for eCommerce businesses. The team combines deep expertise in SEO, Google Ads, and social media marketing to create tailored strategies that deliver measurable results. Using data-driven insights and innovative tactics, Performance Max helps brands build a strong and highly visible digital presence. The company emphasizes long-term partnerships, working closely with clients to maximize performance and achieve sustainable, scalable growth. Applicants can expect to join a team that values high-impact execution and continuous optimization in a fast-moving eCommerce landscape.
Role Description This is a full-time, on-site role for a PPC Expert – Performance Marketer based in Sahibzada Ajit Singh Nagar. The PPC Expert will plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and paid social channels, ensuring strong ROI and performance against key metrics. Daily responsibilities include keyword research, audience targeting, bid and budget management, ad copy creation, A/B testing, and performance analysis. The role also involves preparing regular reports, translating data into actionable insights, and collaborating with SEO, creative, and social media teams to align campaigns with broader marketing goals. The successful candidate will continuously monitor industry trends and platform updates to refine strategies and maintain competitive advantage.
Qualifications
- Strong proficiency in PPC platforms (e.g., Google Ads, Bing Ads) and experience managing performance marketing campaigns.
- Skills in campaign strategy, keyword research, audience segmentation, and bid/budget optimization.
- Ability to analyze data using analytics tools (e.g., Google Analytics, Google Tag Manager) and draw clear, actionable insights.
- Experience with ad copywriting, creative testing, and landing page optimization to improve conversion rates.
- Understanding of broader digital marketing disciplines, including SEO, remarketing, and paid social advertising.
- Comfort with performance reporting, dashboard creation, and communicating results to stakeholders in a clear, structured way.
- Strong problem-solving skills, attention to detail, and a test-and-learn mindset focused on continuous improvement.
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in an eCommerce or agency environment and familiarity with ROAS, CPA, and LTV metrics is highly beneficial.
