Performance Marketing Manager

We are looking for a skilled and results-driven Performance Marketing Manager to join our team. In this role, you will manage and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms. You will work closely with internal teams to improve campaign performance, ensure accurate execution, maintain tracking integrity, and deliver actionable insights that help our clients achieve their business goals.

Responsibilities

● Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, Microsoft Ads, and other platforms.

● Manage Search, Performance Max, Demand Gen, Display, YouTube, Shopping, Lead Generation, and Conversion campaigns.

● Monitor campaign performance and proactively optimize bids, budgets, audiences, keywords, placements, and creatives to improve CPA, CPL, and ROAS.

● Conduct keyword research, search term analysis, audience refinement, and competitive analysis to identify growth opportunities.

● Manage campaign budgets and pacing to ensure efficient spend and achievement of performance goals.

● Implement and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and UTM parameters.

● Analyze campaign performance and prepare weekly and monthly reports with clear insights and recommendations.

● Perform thorough QA before campaign launches, including campaign settings, targeting, budgets, creatives, tracking, and destination URLs.

● Collaborate with creative and strategy teams to improve messaging, creative performance, and landing page effectiveness.

● Stay up to date with platform updates, industry trends, and new advertising features.

Qualifications

● 5+ years in performance or paid marketing, with hands-on ownership of Google and Meta at scale

● Strong understanding of Search, Performance Max, Display, Demand Gen, YouTube, and Meta advertising.

● Deep expertise in account architecture, audience segmentation, and full-funnel campaign design across awareness and conversion.

● Experience managing lead generation and ecommerce campaigns with measurable performance goals.

● Strong knowledge of Google Analytics 4, Google Tag Manager, Looker Studio, and conversion tracking.

● Strong analytical skills across forecasting, attribution, budget pacing, and reporting to leadership.

● Strong attention to detail with the ability to manage multiple accounts simultaneously.

● Ability to work independently in a remote environment and meet deadlines.

Preferred Qualifications

● Experience working in a digital marketing agency managing multiple client accounts.

● Experience with Google Ads, Meta Ads, and LinkedIn Ads.

● Experience with Looker Studio, Windsor.ai, Supermetrics, or other marketing reporting platforms.

● Google Ads, GA4, or Meta Blueprint certifications.

● Ability to work independently in a remote environment and meet deadlines.