About Artium
Artium is a global music learning platform founded with the vision of making world-class music education accessible to learners everywhere. By combining the expertise of legendary musicians, structured pedagogy, cutting-edge technology, and a thriving learner community, Artium is redefining how music is taught, learned, and experienced at scale.
With 350+ highly trained teachers, 45,000+ learners across 17+ countries, and India's first internationally accredited online music learning pathways, Artium is building the future of music education.
Immerse yourself in a culture that celebrates both your artistic passion and professional growth.
The Opportunity
We are looking for a highly analytical, growth-focused Performance Marketing Manager who has successfully scaled digital acquisition in a high-growth consumer internet business.
This role is ideal for someone who thrives on numbers, understands customer acquisition economics, and has hands-on experience managing large-scale paid marketing campaigns across Google and Meta while optimizing key growth metrics such as CAC, ROAS, LTV, CPL, and Conversion Rates.
You'll own the complete learner acquisition funnel—from campaign strategy to execution, experimentation, optimization, reporting, and revenue growth.
Location: Mumbai (Work from Office)
CTC: ₹8–12 LPA
What You'll Do
- Own end-to-end performance marketing strategy and execution across Google Ads (Search, Display, YouTube & Performance Max), Meta Ads and other paid acquisition channels.
- Drive learner acquisition while optimizing CAC, CPL, ROAS, Conversion Rate, Revenue and LTV.
- Manage and optimize monthly advertising budgets of ₹1 Crore+ with maximum efficiency.
- Analyze customer journeys, attribution models and marketing funnels to identify growth opportunities.
- Execute audience segmentation, keyword research, bidding strategies, remarketing and campaign optimization.
- Continuously improve landing pages, creatives and campaign messaging through A/B testing.
- Monitor campaign performance using GA4, GTM and reporting dashboards.
- Build performance dashboards and present actionable business insights to leadership.
- Partner closely with Creative, Product, Sales, CRM and Business teams to improve learner acquisition.
- Stay updated with AI-driven marketing tools, automation and emerging digital marketing trends.
What You Need to Succeed
- Strong hands-on expertise in Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.
- Deep understanding of digital acquisition funnels, attribution, customer journeys and conversion optimization.
- Excellent analytical mindset with strong command over CAC, CPL, CPA, ROAS, LTV and funnel metrics.
- Experience with GA4, Google Tag Manager, Looker Studio and Excel.
- Strong problem-solving abilities with a data-first approach to decision-making.
- Ability to evaluate creative performance and recommend improvements backed by data.
- Excellent communication, stakeholder management and cross-functional collaboration skills.
- High ownership, bias for action and ability to thrive in a fast-paced growth environment.
What You Need to Have
- 3–8 years of hands-on experience in Performance Marketing.
- Proven experience managing ₹1 Crore+ monthly digital advertising budgets.
- Experience in scaling customer acquisition for Consumer Internet, E-commerce, D2C, Marketplace or EdTech businesses.
- Prior experience handling subscription, learner acquisition or customer acquisition funnels.
- Strong expertise in Google Ads, Meta Ads, GA4, GTM and marketing analytics.
- Experience in A/B testing, CRO and landing page optimization.
- Bachelor's degree in Engineering (B.Tech/BE) is highly preferred.
- Google Ads and Google Analytics certifications will be an added advantage.
Preferred Industry Experience
We are particularly interested in candidates who have worked with high-growth, consumer-facing digital businesses known for strong performance marketing and data-driven cultures.
Consumer Tech / InternetE-commerce / D2CEdTech (Highly Preferred)
Candidates from these organizations bring strong experience in subscription-led growth, digital customer acquisition, learner funnels, LTV optimization, and performance marketing at scale, making them an excellent fit for Artium.
Why Join Artium
- Be part of India's leading online music education platform transforming how the world learns music.
- Own large-scale digital acquisition with significant marketing budgets.
- Work alongside high-performing teams across Product, Sales, Creative, Academics and Technology.
- Opportunity to make a direct business impact on learner growth and revenue.
- A collaborative, entrepreneurial culture with immense opportunities for career growth.
Ideal Candidate Profile (For Recruiters)
- Education: B.Tech/BE preferred (Tier 1/2 institutes are a plus)
- Experience: 5–8 years
- Industry: Consumer Tech, EdTech, D2C, E-commerce, Internet Companies
- Skills: Google Ads, Meta Ads, GA4, GTM, Looker Studio, Excel, A/B Testing, CRO
- Metrics Ownership: CAC, ROAS, LTV, CPA, CPL, Conversion Rate
- Budget Management: ₹1 Crore+ monthly ad spend
- Must Have: Excellent analytical skills, strong communication, stakeholder management, and a proven track record of scaling online customer/learner acquisition.
