Performance Marketing Manager

Company Description:

We're a learning community that helps people become confident, AI-fluent product builders. Our programs are live, hands-on, and community-driven, designed for people who want to build solutions to real problems, not just watch lectures.

These programs help you develop real-world judgment and leverage with AI to build stronger careers as roles continue to evolve. Led by practitioners from leading technology companies, our programs have helped 1 lakh+ professionals grow into more confident builders.

We're a profitable, fast-growing upskilling platform, backed by long-term partners and experienced angel investors across India and the US.

Responsibilities:

• Own end-to-end paid acquisition across platforms including Google, YouTube, Instagram, and LinkedIn.
• Drive lead generation strategy with a focus on quality, conversion, and CAC efficiency.
• Set up, optimize, and scale campaigns across multiple channels.
• Monitor and improve funnel performance, including lead quality, conversion rates, and customer acquisition cost.
• Track, report, and analyze performance data to inform decisions and identify bottlenecks.
• Collaborate with sales, program, and leadership teams to align growth efforts with business outcomes.
• Run continuous experiments with new channels, creatives, audiences, and growth strategies.
• Build scalable systems and processes that make growth predictable and repeatable.

Skills Required:

• Strong understanding of performance marketing, growth strategies, and lead generation.
• Hands-on experience running and optimizing paid campaigns across major platforms (Google, Meta, LinkedIn, YouTube).
• Strong analytical mindset with the ability to work with data, metrics, and dashboards.
• Good intuition for audience targeting, messaging, and positioning.
• High ownership mindset with a bias for execution.
• Comfort working in a fast-paced startup environment with shifting priorities.
• Exposure to AI tools or automation in marketing workflows is a plus.

Education and Experience:

• 3-6 years of experience in performance marketing, growth, or paid acquisition roles.
• Experience in edtech, upskilling, or similar consumer-focused domains is a plus.
• Prior experience owning CAC, funnel conversion, or lead quality metrics is a plus.