Senior Performance Marketing Manager

About the Company

Decorpot is a vertically integrated home interior design and manufacturing company serving the mid-to-premium residential segment across 20+ cities in India.

About the Role

We're hiring a Senior Paid Marketing Manager to serve as the operational backbone of our paid marketing function. This is a senior IC role with light leadership, reporting to the Head of Growth.

You'll own the day-to-day execution and optimization of paid marketing across Meta, Google, YouTube, and emerging channels - across both Decorpot and FurnitureOne, across 50+ cities and growing.

This role isn't just about running campaigns. It's about building the systems that make running them at scale possible - AI-assisted reporting, creative testing pipelines, budget pacing logic, attribution feedback loops, and audience workflows. You'll partner closely with the Head of Growth on strategy, with content and brand on creative supply, and with data and CRM on measurement and nurture.

Key Responsibilities

Own end-to-end execution and optimization across Meta and Google - Search, Performance Max, Demand Gen, App, YouTube - plus secondary channels as required

Drive measurable improvements in CPL, lead quality, and revenue contribution, with a clear view of CM1–CM3 economics by city and by brand

Architect and run city-level paid marketing across Decorpot's 50+ city footprint - including budget allocation, audience segmentation, and experience-center launch playbooks

Build and run the AI and automation stack that powers the function - Claude-assisted reporting, agent-driven optimization, creative iteration, operational efficiency. This is hands-on, not theoretical

Run a continuous creative testing programme in partnership with content and brand - fresh variants, fatigue management, format experimentation

Partner with sales and CRM on lead quality feedback loops, attribution signal, and full-funnel measurement

Lead a small team of paid marketing specialists, set the operating cadence, and report into the Head of Growth and leadership regularly

Stay current on platform-level shifts (AI Max, Andromeda, evolving Smart Bidding signals) and translate them into operational moves quickly

Who You Are

7–10 years of performance marketing experience, with at least 3 years operating at scale on Meta and Google for consumer brands

You've owned paid marketing for a national-level omnichannel brand or category leader - not one specialist among many, but the person that the platform reps and the leadership team both call when something matters

Genuinely AI-fluent and hands-on with Claude or comparable tools. You've built workflows in production - reporting agents, optimization assistants, creative iteration pipelines, automation that's saved your team real hours or moved real metrics. You can walk us through the system, not just the use cases

Fluent across the full Google and Meta stack - Performance Max, Demand Gen, AI Max, Meta CAPI, GTM, GA4, offline conversion APIs

You think in systems, not in campaigns. You're as interested in why the funnel works as you are in what the CPL was last week

Strong instincts on creative as a performance lever - you can brief, evaluate, and push back on creative work, even if you're not the one making it

Bias for execution, comfort with multi-brand and multi-city complexity, and a high tolerance for the cross-functional negotiation this role requires

Working knowledge of SQL or Python - or genuine willingness to build it - is a meaningful plus

Qualifications

7+ years in performance marketing, with at least 3 years in a senior role at a national-scale consumer brand

Track record of managing ₹10 Cr+ in annual digital spend across categories, brands, or geographies

Demonstrated expertise across Google Ads, Meta Business Manager, and major MarTech/AdTech platforms

Hands-on experience building AI-assisted workflows for marketing operations, reporting, or optimization

Comfortable being measured on business outcomes - CPL, revenue contribution, marketing margin - not just media metrics

Bachelor's degree required; MBA welcome but not required

Experience in home interiors, furniture, real estate, or other high-consideration consumer categories is a plus