Performance Marketing

Company: Khanal Foods Private Limited

Location: Bengaluru, India

Department: Marketing / E-commerce

Employment Type: Full-time

About Dogsee

Dogsee is the flagship pet care brand of Khanal Foods, known for its Himalayan-inspired, natural dog chews and treats. The brand was built with a simple purpose to provide dogs with better, healthier, and more enjoyable treat experiences while giving pet parents products they can trust. From its signature Himalayan Yak Chews to dental treats, functional supplements, food toppers, and other innovative pet products, Dogsee is expanding its portfolio to address the evolving needs of modern pet parents.

Today, Dogsee has a growing presence across international markets, including the United States, United Kingdom, European markets, India, and other global markets, with products available across leading e-commerce and retail platforms.

As we continue to scale globally, we are looking for ambitious and data-driven professionals who want to be part of building a global pet care brand.

About the Role

We are looking for a Performance Marketing candidate who will be responsible for driving profitable growth across Dogsee's digital ecosystem. The role will involve planning, executing, optimizing, and scaling performance marketing campaigns across paid digital channels, with a strong focus on customer acquisition, revenue growth, ROAS, and overall marketing efficiency.

The ideal candidate should have a strong understanding of digital advertising, e-commerce funnels, consumer behavior, and performance analytics. You will work closely with the e-commerce, creative, content, and marketplace teams to build and scale high-performing campaigns across India and international markets.

Key Responsibilities:

Performance Marketing Strategy

● Develop and execute performance marketing strategies aligned with business and revenue objectives.

● Plan and manage paid media campaigns across platforms such as Meta, Google Ads, YouTube, TikTok,

and other relevant digital channels.

● Identify opportunities to scale customer acquisition while maintaining healthy ROAS and CAC.

● Build full-funnel marketing strategies covering awareness, consideration, conversion, and retention.

Campaign Management & Optimization

● Set up, manage, monitor, and optimize performance campaigns across multiple platforms.

● Continuously optimize campaigns based on ROAS, CAC, CTR, CVR, CPM, CPC, AOV, LTV, and other relevant KPIs.

● Conduct A/B testing across audiences, creatives, messaging, landing pages, and campaign structures.

● Manage campaign budgets and ensure efficient allocation of spends across channels and markets.

● Identify underperforming campaigns and implement corrective actions quickly. E-commerce Growth

● Work closely with the e-commerce team to drive traffic and conversions on Dogsee's D2C websites and other digital commerce channels.

● Analyze customer journeys and identify opportunities to improve conversion rates and revenue.

● Support customer acquisition and retargeting strategies across the website funnel.

● Develop strategies to improve repeat purchases, customer lifetime value, and retention.

Data & Analytics

● Track and analyze campaign performance and provide regular reports on key metrics.

● Build actionable insights from data to improve campaign efficiency and business outcomes.

● Work with analytics and e-commerce teams to monitor attribution, customer acquisition, and overall

marketing performance.

● Use tools such as Google Analytics, Meta Ads Manager, Google Ads, and other performance marketing

and analytics platforms.

Creative & Content Collaboration

● Work closely with creative and content teams to develop high-performing ad creatives and messaging.

● Provide data-backed creative insights and briefs based on campaign performance.

● Continuously test new creative formats, hooks, angles, and communication strategies.

● Identify winning creative concepts and scale them across relevant markets and platforms.

What We're Looking For

● 3–5 years of experience in performance marketing, digital marketing, growth marketing, or a similar role.

● Strong hands-on experience managing paid media campaigns across platforms such as Meta and Google Ads.

● Experience working with D2C, e-commerce, consumer brands, or FMCG brands is preferred.

● Strong understanding of performance marketing metrics, attribution, and digital marketing funnels.

● Data-driven mindset with the ability to translate insights into actionable marketing strategies.

● Strong analytical and problem-solving skills.

● Ability to manage budgets and take ownership of performance targets.

● Strong communication and cross-functional collaboration skills.

● Experience in international or multi-market performance marketing will be an added advantage.

What You'll Get to Work On

● Build and scale the digital growth engine of a global pet care brand.

● Work across multiple international markets and diverse consumer audiences.

● Experiment with new channels, creative strategies, and growth opportunities.

● Work closely with e-commerce, product, creative, and marketplace teams.

● Have significant ownership and impact on Dogsee's growth journey.

Why Join Us

At Khanal Foods, you won't just be managing campaigns—you'll be helping build a global pet care business from India.

This is an opportunity to work with a fast-growing brand, take ownership of high-impact projects, experiment with new ideas, and contribute directly to the growth of Dogsee across global markets.

If you are passionate about digital growth, love working with data, and are excited by the opportunity to build brands at scale, we'd love to hear from you.

Apply now and join us in taking Dogsee from the Himalayas to the world.