Marketing Manager

Xebia is a strategic transformation partner helping enterprises move from AI curiosity to AI in production. We partner with the world's leading data, cloud, and AI platforms to deliver outcomes that matter — engineering excellence, data-driven modernization, agentic and intelligent automation, and organizational readiness. Our go-to-market strategy is anchored in partner-aligned campaigns that drive measurable pipeline, co-sourced opportunities, and category leadership.

ROLE OVERVIEW

We're hiring a Manager, Global Hyperscaler Marketing to scale the global marketing behind Xebia's strategic cloud and hyperscaler alliances — AWS, Microsoft, and Google Cloud. You'll help build and execute the programs that turn these partnerships into pipeline: differentiated messaging, integrated campaigns, and a stronger market position for Xebia in the AI era.

You're a hands-on B2B marketer who can bring a partner narrative to life and execute it across regions. Partnering closely with sales, services, alliances, performance marketing, PR, and product, you'll grow hyperscaler-sourced and co-sold business across global markets. This is a high-impact role for a marketer with 10+ years experience ready to take the next step toward senior marketing leadership.

KEY RESPONSIBILITIES

Hyperscaler GTM Execution & Business Building

• Support the global execution of marketing programs that grow Xebia's business across strategic cloud and hyperscaler alliances including AWS, Microsoft, and Google Cloud.
• Develop and run co-marketing plans that drive referral, co-sell, and partner-sourced pipeline.
• Bring partner programs, funding, service lines, and joint offerings together into executable GTM plans across regions.
• Manage funding requests and performance reporting across hyperscaler partners (AWS, Microsoft, Google Cloud).

Messaging & Positioning

• Support and refine differentiated messaging that positions Xebia as a leading partner for AI-enabled transformation across the hyperscaler ecosystem.
• Craft messaging frameworks, value propositions, and campaign storylines that drive differentiation, relevance, and pipeline acceleration.
• Translate joint solutions and partner offerings into clear, client-facing narratives and content.

Integrated Campaigns & Execution

• Plan and run integrated campaigns end to end — briefs, audience segmentation, messaging, enablement, and measurement.
• Translate GTM strategy into executable programs with clear KPIs and measurable business outcomes.
• Coordinate with performance marketing to drive demand generation and paid campaigns tied directly to pipeline and revenue attribution.
• Collaborate with partner marketing teams globally on joint campaigns, executive roundtables, events, and thought leadership.

Analyst Relations

• Support Xebia's analyst relations activities by preparing inputs, evidence, and narratives for relevant evaluations and reports.
• Support analyst briefings, RFIs, and the narratives and evidence that strengthen analyst perception of Xebia's hyperscaler capabilities.

Cross-Functional Program Management

• Work with internal category marketing leaders in engineering, consulting, cloud, data, and AI practices to operationalize partner narratives into offers and content.
• Partner with field marketing to drive awareness in priority GTM markets, with a focus on Europe and the US.
• Partner with PR agencies and internal communications to amplify partner stories with analysts, media, and strategic accounts.
• Align with stakeholders across marketing, sales, alliances, and executive leadership to keep execution on track.

Market Insight & Competitive Intelligence

• Track trends across AI, cloud, and the broader hyperscaler partner landscape, with a strong read on the US and European markets.
• Monitor competitor and partner positioning to refine strategy and strengthen differentiation.

WHAT SUCCESS LOOKS LIKE

• Clearly articulated, differentiated messaging with strong resonance across hyperscaler audiences.
• Campaigns that generate measurable pipeline acceleration and partner-sourced revenue.
• Successful execution of partner-aligned GTM strategies across the hyperscaler and AI ecosystem.
• Use of AI tools to execute marketing with greater speed and quality.
• Strong alignment across sales, alliances, and service lines on GTM priorities.
• Improved analyst positioning, media mentions, and strategic partner engagement.
• Clear metrics tied to engagement, lead quality, and business outcomes.
• Fluency with marketing tools — HubSpot, partner portals, Sprinklr, and other martech — as a reliable power user who executes.
• Measurable growth of Xebia's hyperscaler practice — new partner-sourced deals, expanded co-sell pipeline, and increased partner funding secured.

REQUIRED QUALIFICATIONS

• 10+ years of B2B marketing experience, including partner, product, or solutions marketing.
• Demonstrable experience building and scaling go-to-market plans in enterprise technology environments.
• Strong working knowledge of global markets, specifically in the US and European markets, with the ability to tailor messaging and campaigns to buyer expectations in those regions.
• Strong partner marketing knowledge and experience with hyperscalers and their current positioning and goals in the AI era
• Experience with analyst relations and influencing analyst positioning.
• Experience working with PR agencies, performance marketing teams, and cross-functional GTM organizations.
• Excellent written, verbal, and executive presentation skills.
• Strong execution discipline and the ability to operationalize complex, multi-region initiatives.
• Proven ability to align with stakeholders at all levels.