Marketing Manager

Xebia is a strategic transformation partner helping enterprises move from AI curiosity to AI in production. We partner with the world's leading data, cloud, and AI platforms to deliver outcomes that matter — engineering excellence, data-driven modernization, agentic and intelligent automation, and organizational readiness. Our go-to-market strategy is anchored in partner-aligned campaigns that drive measurable pipeline, co-sourced opportunities, and category leadership.

ROLE OVERVIEW

We're hiring a Category Marketing Manager, Digital Engineering & The Agentic Enterprise to scale the global marketing behind two of Xebia's fastest-moving categories — Digital Engineering (Xebia Ace and AI-driven SDLC) and The Agentic Enterprise (agentic AI applied to real industry problems). You'll help build and execute the programs that turn these offerings into pipeline: differentiated messaging, integrated campaigns, and a stronger market position for Xebia in the AI era.

You're a hands-on B2B marketer who can bring a category and industry narrative to life and execute it across regions. Partnering closely with sales, services, alliances, performance marketing, PR, and product, you'll grow category-sourced and co-sold business across global markets. Because The Agentic Enterprise is fundamentally about solving industry problems, you bring real fluency with verticals and know how to shape messaging that resonates sector by sector.

This is a high-impact role for a marketer with 10+ years experience ready to take the next step toward senior marketing leadership.

KEY RESPONSIBILITIES

Category GTM Execution & Business Building

• Support the global execution of marketing programs that grow Xebia's Digital Engineering and Agentic Enterprise business across regions.
• Develop and run co-marketing plans with strategic ISV and platform partners — including Microsoft (GitHub), Harness, CAST, IBM, and Automation Anywhere on the engineering side, and Salesforce, Appian, OutSystems, and Mendix on the agentic side — that drive referral, co-sell, and partner-sourced pipeline.
• Bring partner programs, funding, service lines, and joint offerings together into executable GTM plans across regions.
• Manage funding requests and performance reporting across category partners.

Messaging & Positioning

• Support and refine differentiated messaging that positions Xebia as a leader in AI-native engineering and agentic transformation.
• Shape industry-specific narratives for The Agentic Enterprise that connect agentic AI to the outcomes buyers care about in their vertical.
• Craft messaging frameworks, value propositions, and campaign storylines that drive differentiation, relevance, and pipeline acceleration.
• Translate solutions like Xebia Ace and partner offerings into clear, client-facing narratives and content.

Integrated Campaigns & Execution

• Plan and run integrated campaigns end-to-end — from briefs and audience segmentation to messaging, enablement, and measurement.
• Translate GTM strategy into executable programs with clear KPIs and measurable business outcomes.
• Coordinate with performance marketing to drive demand generation and paid campaigns tied directly to pipeline and revenue attribution.
• Collaborate with partner marketing teams globally on joint campaigns, executive roundtables, events, and thought leadership.

Analyst Relations

• Support Xebia's analyst relations activities by preparing inputs, evidence, and narratives for relevant evaluations and reports across the engineering and agentic categories.
• Support analyst briefings, RFIs, and the narratives and evidence that strengthen analyst perception of Xebia's capabilities.

Cross-Functional Program Management

• Work with internal category marketing leaders across data, cloud, hyperscaler, and AI practices to keep messaging consistent and operationalize narratives into offers and content.
• Partner with field marketing to drive awareness in priority GTM markets, with a focus on the US and Europe.
• Partner with PR agencies and internal communications to amplify category and partner stories with analysts, media, and strategic accounts.
• Align with stakeholders across marketing, sales, alliances, and executive leadership to keep execution on track.

Market Insight & Competitive Intelligence

• Track trends across AI, software engineering, agentic platforms, and industry-specific transformation, with a strong read on the US and European markets.
• Monitor competitor and partner positioning to refine strategy and strengthen differentiation.

WHAT SUCCESS LOOKS LIKE

• Clearly articulated, differentiated messaging with strong resonance across engineering and industry audiences.
• Campaigns that generate measurable pipeline acceleration and partner-sourced revenue.