Marketing Manager

Designation: Manager – Marketing

Location: Gurugram

About the Role

This role sits at the intersection of storytelling, brand building, and client engagement. From shaping thought- leadership content to developing technical marketing assets, playbooks, and events, you'll help define how we show up—consistently, strategically, and memorably.

If you think in narratives, obsess over tone, and care about the details that make brands feel credible and compelling, this role is for you.

Position Description:

1. Content, Thought Leadership & Playbooks

• Write and edit blogs, LinkedIn posts, case studies, and website content
• Develop insight-driven playbooks, guides, and strategic frameworks for clients and internal teams
• Translate product capabilities, platform features, and data insights into clear, structured marketing
• content
• Contribute to whitepapers, solution explainers, and knowledge resources
• Manage content calendars and ensure timely publishing across channels
• Collaborate with product, strategy, and tech teams to turn complex ideas into compelling narratives

2. Market Research & Sales Enablement

• Conduct market and competitor research to support marketing and sales initiatives
• Develop and maintain sales enablement materials such as battle cards, product one-pagers, pitch decks, and client collateral
• Work closely with sales and product teams to translate insights into clear, persuasive messaging
• Support creation of strategic content that helps position the company in competitive conversations

3. Events & Marketing Initiatives

• Coordinate marketing events such as webinars, partner sessions, industry meetups, and internal brand moments
• Track event calendars, timelines, and deliverables across teams
• Manage event budgets, vendor coordination, and logistics
• Support promotion, registrations, and post-event communication
• Track event performance and compile learnings for future initiatives

Required Skills:

• 5+ years of experience in content, marketing, branding, or communications
• Strong writing skills and updated with AI tools
• Ability to structure complex ideas into clear, digestible content
• Basic design skills (Canva / Google Slides)

Bonus If You Have

Experience creating technical marketing content, playbooks, or guides

Exposure to B2B, SaaS, or startup environments.

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others. Affle Website - www.affle.com

About Newton:

Newton is a performance-driven, AI-powered growth lab built to deliver end-to-end app growth through a powerful combination of advanced technology and expert-led Managed Services. Designed specifically for success on the App Store, Newton brings together strategy, execution, and intelligence into one unified, scalable ecosystem.

At the core of this ecosystem is a sophisticated tech stack that enables everything from deep keyword intelligence and creative optimization to precise impact measurement transforming app growth from fragmented efforts into a continuous, performance-driven system.

Leading this evolution is Newton's advanced AI agent, Niko—an intelligent AI engine built to redefine how apps grow on the App Store. From uncovering opportunities to optimizing performance in real time, Niko is changing the game by making app growth smarter, faster, and significantly more scalable.