Lead Generation Executive
Company: Elixir Integrated BrandComm (Elixir IBC)
Location: Mumbai (Work from Office)
Experience: 1–2 Years
About Elixir Integrated BrandComm
Elixir Integrated BrandComm (Elixir IBC) is a Mumbai-based award-winning creative agency with over 20 years of experience in branding, design, digital marketing, content, and communication solutions. We help businesses create impactful brand stories that inspire and engage audiences.
Job Summary:
We are looking for a proactive and result-driven Lead Generation Executive to identify and qualify potential business opportunities for our creative agency. The ideal candidate should have excellent communication skills, experience in B2B lead generation, and hands-on knowledge of CRM and lead generation tools.
Key Responsibilities
- Research and identify prospective clients across various industries.
- Generate qualified leads through LinkedIn, email campaigns, cold calling, networking, and online research.
- Build and maintain a strong database of prospects.
- Qualify leads based on business requirements and schedule meetings for the Business Development team.
- Conduct market and competitor research to identify new business opportunities.
- Follow up with prospects through calls, emails, and LinkedIn messages.
- Maintain daily updates in CRM and sales tracking tools.
- Coordinate with internal teams to ensure smooth lead handover.
- Prepare weekly and monthly lead generation reports.
- Meet monthly lead generation targets and KPIs.
- Stay updated with trends in branding, advertising, digital marketing, and corporate communications.
Required Skills
- Strong verbal and written communication skills.
- Excellent email writing and business communication etiquette.
- Good interpersonal and relationship-building skills.
- Strong research and analytical abilities.
- Self-motivated, organized, and target-oriented.
- Ability to work independently and as part of a team.
Software Knowledge
- LinkedIn Sales Navigator
- HubSpot CRM / Zoho CRM / Salesforce (any CRM)
- Microsoft Excel, Word & PowerPoint
- Google Workspace (Sheets, Docs, Gmail)
- Email Marketing Tools (Mailchimp or similar)
- Lead Generation Tools such as Apollo.io, Lusha, RocketReach, or similar
- Basic knowledge of Microsoft Teams, Zoom, and Google Meet
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–2 years of experience in Lead Generation, Inside Sales, Business Development, or B2B Sales.
- Experience in a Creative Agency, Advertising Agency, Digital Marketing Agency, Branding Agency, or IT Services company will be preferred.
Reporting To
Recruitment Criteria
- Immediate joiners preferred (within 15 days).
- Work from Office (No Hybrid / No Work From Home).
- Five-day working week.
- Candidates residing on Mumbai's Central Railway Line will be preferred.
- Shortlisted candidates may be required to provide professional references.
