The key account manager (KAM) is responsible for managing and growing relationships with strategic customers, ensuring customer satisfaction, increasing revenue through upselling and cross-selling, and serving as the primary point of contact for assigned key accounts. The role focuses on long-term client retention, business growth, and achieving assigned sales targets.
Key Responsibilities
- Manage and grow relationships with assigned key accounts.
- Serve as the single point of contact for strategic customers.
- Achieve monthly, quarterly, and annual revenue targets from existing accounts.
- Identify upselling, cross-selling, and account expansion opportunities.
- Develop account plans to maximize customer lifetime value.
- Understand customer business objectives and recommend appropriate software and service solutions.
- Conduct regular business review meetings with customers.
- Build strong relationships with key decision-makers and stakeholders.
- Ensure timely follow-up on customer requirements, quotations, and renewals.
- Coordinate with pre-sales, technical, implementation, support, and finance teams for seamless service delivery.
- Resolve customer issues and escalations promptly while maintaining high customer satisfaction.
- Monitor customer usage, renewals, and contract milestones.
- Prepare proposals, quotations, commercial offers, and renewal agreements.
- Maintain an accurate sales pipeline, account status, and CRM records.
- Ensure timely payment collections and coordinate with finance on outstanding receivables.
- Track customer feedback and recommend service improvements.
- Monitor market trends and identify opportunities for additional business.
- Maintain confidentiality of customer information, pricing, and business data.
- Ensure compliance with company policies, commercial terms, and sales processes.
- Submit timely reports, account reviews, and revenue forecasts.
- Continuously strengthen product knowledge and industry expertise.
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