Head of Marketing

Job Purpose: This role is responsible for driving brand strategy, marketing campaigns, and customer engagement initiatives to support the company s expansion and positioning in key markets, with expertise in luxury, high-net-worth customer engagement, and digital marketing.

Key Responsibilities:

• Develop and execute a comprehensive brand strategy to strengthen the company s position in key markets.
• Lead marketing campaigns from concept to execution, ensuring alignment with the brand s luxury image and target audience.
• Drive customer engagement initiatives to build and maintain strong relationships with high-net-worth individuals.
• Utilize digital marketing strategies and tools to increase brand visibility and reach among target audiences.
• Manage and optimize digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Collaborate with internal teams to ensure consistent brand messaging across all platforms and customer touchpoints.
• Analyze market trends, customer behavior, and competitor activity to inform marketing strategies.
• Measure and report on the performance of marketing campaigns, using data-driven insights to optimize future efforts.
• Build and maintain partnerships with relevant luxury automotive brands, influencers, and other stakeholders.
• Stay up-to-date with the latest trends in digital marketing and luxury brand marketing to ensure the company remains innovative and competitive.

Educational Qualifications And Experience:

• Minimum of 10-15 years of experience in brand strategy, marketing, and customer engagement, preferably in the luxury automotive or high-net-worth sectors.
• Strong digital marketing acumen, with experience in managing campaigns and leveraging digital tools for brand growth.
• Excellent communication and interpersonal skills, with the ability to engage high-net-worth customers and stakeholders.
• A degree in marketing, business, or a related field, and relevant certifications in digital marketing are a plus.