Growth Marketing Manager

About the Role

Cafe Coffee Day is looking for a Growth Manager to drive customer acquisition, engagement, retention, and revenue growth across digital channels. This role will own the end-to-end customer growth funnel—from acquiring new users to increasing repeat purchases and customer lifetime value. The ideal candidate combines strategic thinking with strong execution capabilities and has hands-on experience in performance marketing, CRM, and lifecycle marketing.

Key Responsibilities

1. Growth Strategy

• Develop and execute growth strategies across acquisition, engagement, retention, and reactivation
• Own key business metrics including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), retention, repeat purchase rate, and ROI
• Identify growth opportunities through customer insights, analytics, and market trends

.2.Performance Marketing

• Plan, execute, and optimize paid campaigns across Google, Meta, affiliates, and other digital channels
• Drive continuous optimization through A/B testing, audience segmentation, and creative experimentation
• Manage marketing budgets to maximize returns and scale high-performing campaigns

.3.CRM & Lifecycle Marketing

• Own CRM channels including Email, SMS, Push Notifications, and WhatsApp
• Design and optimize customer lifecycle journeys such as onboarding, engagement, retention, loyalty, and win-back campaigns
• Drive personalized communication using customer segmentation and behavioral insights

.4.Customer Retention & Engagement

• Develop initiatives to improve repeat purchases and reduce customer churn
• Launch targeted reactivation campaigns for inactive users
• Work closely with Product, Operations, and Technology teams to enhance customer experience and conversion

.5.In-App Growth

• Execute in-app campaigns, offers, and personalized engagement initiatives
• Partner with Product teams to implement growth experiments and optimize user journeys
• Improve funnel conversion across the app and digital touchpoints

.6.Analytics & Experimentation

• Build dashboards and track campaign performance using analytics tools
• Conduct regular experiments and translate insights into actionable growth initiatives
• Present performance reports with recommendations to business stakeholders

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Qualifications & Experience

• ce4–7 years of experience in Growth Marketing, Performance Marketing, CRM, or Digital Marketing
• Experience in D2C, Retail, QSR, FoodTech, E-commerce, or Consumer Internet businesses preferred
• Strong understanding of customer acquisition, lifecycle marketing, and retention strategies
• Hands-on experience with Google Ads, Meta Ads, CRM platforms, marketing automation, and analytics tool
• Strong analytical and problem-solving skills with a data-driven mindset
• Ability to work independently in a fast-paced, cross-functional environment

Key Skills

• Growth Marketing
• Performance Marketing
• CRM & Lifecycle Marketing
• Customer Acquisition & Retention
• Marketing Automation
• Data Analytics & Experimentation
• Customer Segmentation & Personalization
• Conversion Rate Optimization (CRO)
• Campaign Management
• Stakeholder Management

What We're Looking For:

• A self-driven individual with strong ownership and an execution-first mindset.
• Someone who can balance strategic planning with hands-on campaign execution.
• A data-driven problem solver passionate about customer behavior and digital growth.
• Excellent collaboration and stakeholder management skills with the ability to influence cross-functional teams.