Growth Marketing Associate

Job Description – Growth Marketing / Influencer Marketing Executive/Manager (Regional Markets)

Company: Intellipaat

Location: Bengaluru (Work from Office)

Experience: 1–4 Years

Employment Type: Full-time

About Intellipaat

Intellipaat is one of India's leading EdTech companies, offering industry-recognized certification programs in collaboration with top universities and global technology leaders. We help working professionals and students upskill in high-demand technologies such as AI, Data Science, Cloud Computing, Cyber Security, DevOps, Project Management, and more. We are looking for a passionate Growth Marketing / Influencer Marketing Executive/Manager to drive lead generation through influencer partnerships across India's regional language markets. Role Overview As a Growth Marketing / Influencer Marketing Executive/Manager, you will be responsible for identifying, onboarding, and managing influencers who can generate high-quality leads for Intellipaat across Tamil, Telugu, Hindi, and Kannada-speaking audiences. This is a performance-driven role where you will collaborate with content creators, educators, YouTubers, Instagram influencers, and digital communities to drive customer acquisition and brand awareness. Key

Responsibilities

● Identify and onboard influencers across YouTube, Instagram, LinkedIn, Telegram, and other digital platforms.

● Build and maintain strong relationships with creators in Tamil, Telugu, Hindi, and Kannada markets.

● Execute influencer marketing campaigns focused on lead generation and customer acquisition. ●Coordinate campaign execution, content approvals, timelines, and influencer deliverables.

● Track campaign performance including leads generated, conversions, CPL, and ROI.

● Work closely with the Creative, Content, and Performance Marketing teams to develop localized campaign assets.

● Research emerging creators, regional trends, and new partnership opportunities.

● Negotiate commercials and manage influencer contracts and payouts.

● Maintain campaign reports and regularly optimize campaigns based on performance.

● Support affiliate and referral marketing initiatives to drive scalable growth.

Requirements :-

● Bachelor's degree in Marketing, Business, Communications, or a related field

● 1–4 years of experience in Influencer Marketing, Growth Marketing, Digital Marketing, Affiliate Marketing, or Creator Partnerships.

● Experience working with influencers or content creators on performance-based campaigns.

● Strong understanding of YouTube, Instagram, LinkedIn, and other social media platforms.

● Excellent communication, relationship management, and negotiation skills.

● Strong analytical mindset with the ability to interpret campaign performance metrics.

● Comfortable working in a fast-paced, target-driven environment.

● Proficiency in MS Excel or Google Sheets. Preferred Qualifications

● Experience in EdTech is highly preferred.

● Existing network of regional influencers is a strong advantage.

● Understanding of UTM tracking, affiliate marketing, lead attribution, and campaign analytics.

● Familiarity with CRM and marketing automation tools is an added advantage. Key Performance Indicators (KPIs)

● Number of influencer partnerships onboarded.

● Qualified leads generated through influencer campaigns.

● Cost per Lead (CPL).

● Campaign ROI and conversion rates.

● Revenue contribution from influencer marketing.

● Growth in regional language markets.

Why Join Intellipaat

● Be part of one of India's fastest-growing EdTech companies.

● Work directly on high-impact growth and customer acquisition initiatives.

● Gain hands-on exposure to influencer marketing, creator partnerships, and growth strategy.

●Fast career growth with opportunities to take ownership of regional expansion.

● Competitive salary and performance-based incentives.