Company Description:

We're a learning community that helps people become confident, AI-fluent product builders. Our programs are live, hands-on, and community-driven, designed for people who want to build solutions to real problems, not just watch lectures.

These programs help you develop real-world judgment and leverage with AI to build stronger careers as roles continue to evolve. Led by practitioners from leading technology companies, our programs have helped 1 lakh+ professionals grow into more confident builders.

We're a profitable, fast-growing upskilling platform, backed by long-term partners and experienced angel investors across India and the US.

Responsibilities:

Own end-to-end paid acquisition across platforms including Google, YouTube, Instagram, and LinkedIn.
Drive lead generation strategy with a focus on quality, conversion, and CAC efficiency.
Set up, optimize, and scale campaigns across multiple channels.
Monitor and improve funnel performance, including lead quality, conversion rates, and customer acquisition cost.
Track, report, and analyze performance data to inform decisions and identify bottlenecks.
Collaborate with sales, program, and leadership teams to align growth efforts with business outcomes.
Run continuous experiments with new channels, creatives, audiences, and growth strategies.

Skills Required:

Strong understanding of performance marketing, growth strategies, and lead generation.
Hands-on experience running and optimizing paid campaigns across major platforms (Google, Meta, LinkedIn, YouTube).
Strong analytical mindset with the ability to work with data, metrics, and dashboards.
Good intuition for audience targeting, messaging, and positioning.
High ownership mindset with a bias for execution.
Comfort working in a fast-paced startup environment with shifting priorities.
Exposure to AI tools or automation in marketing workflows is a plus.

Education and Experience:

1-3 years of experience in performance marketing, growth, or paid acquisition roles.
Experience in edtech, upskilling, or similar consumer-focused domains is a plus.
Prior experience owning CAC, funnel conversion, or lead quality metrics is a plus.

Growth Marketing Associate