Job Location - Pune (On-Site)
Experience - 1 - 3
About Amura:
Amura Marketing Technologies is India's leading data-first growth marketing company, integrating MarTech, Gen AI, and creative solutions to deliver transformative results for 300+ clients across manufacturing, SaaS/IT, education, pharma, e-commerce, and BFSI. Founded in 2009, with 200+ digital experts.
Key Purpose of the Job
This role is responsible for strategising, planning, and executing the company's internal brand and marketing communication programs. The objective is to build brand equity, craft a consistent brand narrative across digital and offline touchpoints, and strengthen market visibility, employer brand, and thought leadership positioning as a data-first growth marketing company.
Key Accountabilities
Strategic
- Drive the overall brand marketing strategy and content calendar, aligned to business priorities and target audiences (clients, prospects, talent).
- Build a differentiated brand positioning through storytelling that reflects the company's MarTech, AI, and creative expertise.
- Translate market trends, client success data, and competitor activity into actionable branding and content opportunities.
- Support planning of PR, influencer, and industry-visibility initiatives (award submissions, panel appearances, podcasts, speaking opportunities).
Operational
- Own and manage the brand's social media presence (LinkedIn, Instagram, Facebook) — content planning, publishing cadence, and performance tracking.
- Conceptualise and coordinate production of brand assets: case study videos, client testimonials, culture/event reels, brand films, and website content.
- Develop marketing collaterals — decks, one-pagers, e-mailers, social creatives, sales enablement materials — in collaboration with design and content teams.
- Plan and execute on-ground and digital brand activations: town halls, milestone celebrations, industry events, employer branding campaigns.
- Coordinate with external vendors/agencies for shoots, design production, and event execution.
- Track brand campaign performance (reach, engagement, follower growth, share of voice) and report via dashboards.
- Maintain brand consistency (tone, visual identity, messaging) across all internal and external collateral.
Internal Interactions: Marketing, Content, Design, Business Development, People & Ops, Client Servicing Teams
Preferred Profile & Competencies
- Bachelor's/MBA in Marketing, Communications, or related field, with 1–2 years of experience in brand marketing, corporate communications, or Google ads & social media management (agency exposure preferred)
- Strong written communication skills with the ability to craft brand-consistent copy and content briefs
- Working knowledge of advertising platforms, scheduling tools, and basic performance analytics
- Creative eye for visual storytelling — able to brief designers/videographers clearly, even without executing design personally
- Excellent project management skills with the ability to manage senior stakeholders
- Highly collaborative, proactive, and comfortable operating with ownership in a fast-paced environment
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