Copywriter

Role Overview:

We are looking for a creative and detail-oriented Copywriter who can craft compelling, engaging, and conversion-driven content across multiple platforms. The role primarily focuses on short-form marketing copy along with long-form content writing to support branding, digital marketing, and communication initiatives.

Key Responsibilities:

• Write high-converting copy for: Social media creatives and captions ; Ad campaigns (Meta, Google, etc.) ; Website banners and landing pages ; Product/service descriptions ; Brand campaigns and promotional material ; Develop catchy taglines, headlines, hooks, and CTAs.
• Ensure all copy aligns with the brand tone, voice, and marketing objectives.
• Collaborate with designers, marketing teams, and performance marketers for campaign execution.- Optimize copy for engagement, conversions, and audience retention.
• Write blogs, articles, website content, and informational pages.
• Conduct basic research for content development.
• Create SEO-friendly content to improve website visibility and organic traffic.
• Proofread and edit content to ensure clarity, consistency, and accuracy.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in copywriting/content writing.
• Strong command of the English language and grammar.
• Experience in digital marketing and advertising copy is preferred.
• Understanding of SEO and content marketing principles is a plus.
• Ability to write in multiple tones and styles depending on the target audience.
• Creative thinking with strong attention to detail.

Preferred Skills:

• Good storytelling and conceptualization skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Familiarity with healthcare, wellness, beauty, or lifestyle industries is an advantage

What we are looking for:

A writer who can turn ideas into impactful messaging - someone who understands how to create content that not only sounds good but also drives action and engagement.