Job Description
WE ARE HIRING: Performance Copywriter
Company: Sixteen Dreams
Location: Delhi (Remote)
Experience: 2 to 3+ Years
## About the Role
We're looking for a Performance Copywriter who understands the fast-paced world of D2C and performance marketing. This isn't just a copywriting role—it's a leadership role for someone who can build high-performing creative systems, lead a team, and take complete ownership of creative performance.
From ideation to execution, you'll create compelling, high-converting creatives across Meta, social media, e-commerce, retention, and brand communication while continuously improving creative performance through testing and insights.
## Key Responsibilities
* Develop high-converting copy for Meta Ads, landing pages, product pages, email campaigns, and retention marketing.
* Conceptualise creative ideas, write scripts for Reels, UGC, and short-form video ads.
* Lead brainstorming sessions and build a consistent pipeline of winning creative concepts.
* Build, hire, mentor, and manage the Creative Copywriting team while establishing efficient creative processes.
* Take complete ownership of the team's output, quality, deadlines, and overall creative performance.
* Collaborate closely with designers, video editors, performance marketers, and brand managers to execute campaigns.
* Plan monthly content calendars aligned with marketing and business goals.
* Optimise messaging based on performance metrics, consumer behaviour, and creative testing.
* Create compelling copy for e-commerce, quick commerce, packaging, and other customer touchpoints.
* Stay updated with D2C trends, platform updates, and emerging content formats.
## Requirements
* 2-3 years of experience in copywriting, creative strategy, or performance marketing within a D2C brand or agency.
* Strong portfolio showcasing Meta Ads, campaign concepts, scripts, and conversion-focused copy.
* Experience leading or mentoring a creative team is highly preferred.
* Strong understanding of consumer psychology, direct-response marketing, and performance creatives.
* Excellent communication, leadership, and project management skills.
* An ownership mindset with the ability to build systems, lead people, and drive measurable creative results.
## What We're Looking For
We're looking for someone who doesn't just write copy—they build creative engines.
Someone who thinks like a marketer, creates like a storyteller, leads like an owner, and is passionate about building a world-class creative team that delivers measurable business growth.
How to Apply
If you're ready to step into a role that combines creative storytelling, team leadership, and performance strategy, we'd love to connect.
Apply now for fast shortlisting!
