About the Role
We are seeking a highly analytical and strategic Market & Consumer Insights Specialist to join our Innovation Hardware team. This role will play a critical part in shaping business and product strategies by delivering actionable market intelligence, competitive insights, and consumer trends across Innovation Hardware categories, including Wearables, Smart Home devices, AI-enabled products, and related accessories.
The ideal candidate should possess strong experience in market research, competitive intelligence, consumer insights, and strategic analysis within the consumer electronics, smart device, telecom, or technology industries.
Key Responsibilities
- Build and maintain a comprehensive market intelligence framework covering market size, shipment volumes, pricing trends, channel dynamics, and category performance.
- Monitor Innovation Hardware categories, including Wearables, Smart Home, IoT, AI-powered devices, and accessories.
- Prepare monthly, quarterly, and ad-hoc market intelligence reports for senior leadership.
- Track competitor product launches, pricing strategies, promotional activities, distribution channels, and technology roadmaps.
- Develop and maintain a centralized competitive intelligence database.
- Provide timely updates on significant market developments and competitive movements.
- Monitor macroeconomic trends, consumer behavior, telecom operator strategies, regulatory developments, and supply chain dynamics affecting the Innovation Hardware industry.
- Evaluate market changes and provide strategic recommendations to support business growth.
- Identify emerging market opportunities, growth segments, and potential business risks.
- Deliver data-driven insights and recommendations to support product strategy and business planning.
- Collaborate closely with Product Planning, User Research, Product Management, and Global HQ teams.
- Support product definition, positioning, go-to-market strategy, and roadmap planning through market intelligence and consumer insights.
- Partner with international stakeholders to align market trends with product development initiatives.
Qualifications
- Bachelor's degree in Business, Marketing, Economics, Engineering, or a related discipline (MBA preferred).
- 3–10 years of experience in Market Research, Consumer Insights, Competitive Intelligence, Business Strategy, or Industry Research.
- Strong analytical, research, and presentation skills.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent communication and stakeholder management skills.
