Job Title- Consumer Insight Specialist

Location- Netaji Subash Place, Delhi

Experience- 3-6 years

About MARS Cosmetics-

MARS Cosmetics is one of India's fastest-growing makeup brands, currently available across 10,000+ general trade outlets, major e-commerce marketplaces, a thriving D2C platform, 35+ EBOs, and modern trade retailers. As we scale further, consumer obsession and insight-led innovation are core to our strategy.

Role Overview-

We are seeking a passionate and analytical Consumer Insights Specialist to uncover deep consumer truths, decode market behavior, and translate them into actionable strategies across product innovation, marketing, and go-to-market. You'll work closely with marketing, R&D, digital, and category teams to power MARS's next phase of growth

Key Responsibilities:

Consumer Research & Analysis

Design and lead qualitative and quantitative research: focus groups, surveys, ethnographic studies, U&A, brand health tracking, etc.
Partner with external agencies for in-depth studies and manage end-to-end research execution.
Track and decode trends from platforms like Mintel, WGSN, Google Trends, Instagram, and Reddit.

Consumer Segmentation & Persona Building

Develop detailed consumer personas for existing and upcoming categories (makeup, skincare, haircare, etc.).
Identify white spaces, unmet needs, and behavioral patterns across demographics, geographies, and digital ecosystems.

Innovation & Product Strategy Support

Input into NPD (New Product Development) with data-driven insights.
Support GTM and packaging decisions by bringing the consumer lens.

Business Performance Insights

Interpret consumer behavior from D2C analytics, marketplace reviews, CRM behavior, and social listening.
Create monthly dashboards on consumer satisfaction, repeat behavior, and product feedback loops.

Cross-functional Collaboration

Act as a consumer advocate in cross-functional meetings.
Work with the CRM, marketing, and category teams to build campaigns that resonate with target segments.

What We're Looking For:

Education: MBA/PGDM in Marketing, Consumer Behavior, Psychology, or related field.
Experience: 3–6 years in a consumer insights/market research role within FMCG, Beauty, or Digital-first brands.
A genuine student of psychology through education, self-study, or demonstrated interest with a real grasp of what drives human behaviour and decision-making.
A skilled qualitative interviewer who can build rapport quickly, ask better follow-up questions than the discussion guide prescribes, and pick up on what's unsaid.
A strong, wide reader comfortable moving between consumer research, cultural trends, and behavioural science, and able to connect dots others miss.
Proactive by nature someone who spots a question worth asking before the business asks it, rather than waiting for a brief.