HiveMinds is looking for a Performance Marketing & Analytics Manager who combines expertise in Performance Marketing, Retail Media, Analytics, and Automation.
This role is ideal for someone who can identify performance gaps, uncover insights from data, recommend strategic interventions, and leverage automation to improve campaign effectiveness. You will work across Google, Meta, Amazon, Flipkart, and Quick Commerce platforms while partnering with internal teams and clients to deliver measurable business impact.
Key Responsibilities
1. Performance Marketing Strategy
- Develop and execute performance marketing strategies across Google Ads and Meta Ads.
- Manage Search, Display, Performance Max, App Campaigns, Shopping, and Video campaigns.
- Optimize campaigns using audience segmentation, bidding strategies, creative testing, and funnel optimization.
- Monitor campaign performance and implement data-driven improvements to maximize ROI.
- Identify underperforming campaigns and recommend strategic corrective actions.
2. Retail Media & Quick Commerce
- Drive media strategy across Amazon, Flipkart, Blinkit, Zepto, Instamart, and other Quick Commerce platforms.
- Utilize Amazon Marketing Cloud (AMC) to analyze customer journeys and campaign performance.
- Diagnose issues impacting conversions, including catalog quality, pricing, inventory, targeting, placements, creatives, and competitive positioning.
- Collaborate with client and brand teams to improve retail media performance through actionable insights.
- Stay updated on platform changes, advertising innovations, and best practices.
3. Analytics & Business Insights
- Analyze campaign and business performance across multiple channels.
- Identify trends, opportunities, and optimization areas through data analysis.
- Build meaningful reports and present strategic recommendations to clients and leadership.
- Translate marketing metrics into business insights that support decision-making.
- Monitor KPIs including ROAS, CPA, CAC, CTR, Conversion Rate, AOV, and Revenue.
4. Automation & Dashboarding
- Build and maintain automated reporting dashboards.
- Implement integrations using Model Context Protocol (MCP) connectors for Google and Meta.
- Develop and maintain HTML-based dashboards ensuring data accuracy and usability.
- Improve reporting efficiency by automating repetitive workflows.
- Collaborate with technical teams to enhance reporting infrastructure and visualization.
5. Client & Stakeholder Management
- Own client relationships for assigned accounts.
- Present campaign performance, business insights, and optimization recommendations to clients.
- Collaborate with cross-functional teams including Creative, Analytics, Tech, and Client Success.
- Ensure timely execution of strategic initiatives and client deliverables.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Engineering, Analytics, or a related field.
- 3–6 years of experience in Performance Marketing, Retail Media, or Digital Advertising.
- Hands-on experience managing Google Ads and Meta Ads.
- Strong expertise in Amazon Advertising and Amazon Marketing Cloud (AMC).
- Experience managing Flipkart Ads and Quick Commerce advertising platforms is highly preferred.
- Strong understanding of digital marketing funnels, attribution models, and performance metrics.
- Excellent analytical and problem-solving skills.
- Experience with dashboarding and reporting tools such as Looker Studio, Power BI, Tableau, or similar.
- Strong communication and presentation skills.
- Ability to manage multiple client accounts in a fast-paced agency environment.
Preferred Qualifications
- Experience with BigQuery, SQL, Python, or automated data pipelines.
- Exposure to AI-powered marketing tools and workflow automation.
- Knowledge of MCP-based integrations.
- Experience creating client presentations and strategic pitch decks.
- Prior agency experience managing multiple industry verticals such as D2C, BFSI, FMCG, Retail, E-commerce, Jewellery, or CPG.
Why Join HiveMinds
- Work with leading brands across diverse industries.
- High-impact role with end-to-end ownership of strategy and execution.
- Exposure to cutting-edge AI, automation, and analytics solutions.
- Opportunity to work on large-scale performance marketing initiatives.
- Collaborative, innovative, and growth-focused work environment.
- Excellent opportunities for learning, career advancement, and leadership development.
If you're passionate about solving complex performance marketing challenges using analytics, retail media expertise, and automation, we'd love to hear from you. Join HiveMinds and help shape the future of data-driven marketing.
