Digital Marketing Specialist

Role Scope:

We are looking for a creative, AI-savvy marketing professional who can bring our brand to life through compelling visual storytelling and engaging social media content. This role is ideal for someone who loves designing high-quality creatives, stays updated with the latest AI design tools, and enjoys building a strong social media presence for a brand.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Multimedia, or a related field.
• Digital marketing certifications are an added advantage.

Experience

• 2 - 4 years of experience in digital marketing, preferably in healthcare, hospitality, wellness, or service industries.
• Hands-on experience in social media, paid campaigns, content marketing, and lead generation.

Key Deliverables:

• Design high-quality marketing creatives for social media, digital campaigns, websites, presentations, emailers, blogs, and other marketing collateral.
• Develop engaging static graphics, carousels, infographics, banners, GIFs, and short-form video assets.
• Ensure all creatives are aligned with the brand identity and visual guidelines.
• Collaborate with the marketing team to convert campaign ideas into compelling visual content.
• Maintain consistency in typography, color palettes, layouts, and overall brand aesthetics.
• Manage day-to-day social media activities across platforms such as LinkedIn, Instagram, X, Facebook, and YouTube.
• Plan and maintain a monthly content calendar in collaboration with the marketing team.
• Create engaging captions and coordinate the publishing of content.
• Monitor social media performance and recommend improvements based on analytics.
• Track industry trends, competitor activities, and emerging content formats.

Key Technical Skills

• Google Ads, Meta Ads, Google Analytics (GA4), SEO & SEM.
• Social media marketing and campaign management.
• Canva, Adobe Creative Suite, or Figma.
• AI tools such as ChatGPT, Adobe Firefly, Midjourney, or similar.