Job Title: CRM & Revenue Manager

Role Overview

The CRM & Revenue Manager will own and manage the end-to-end lead-to-revenue lifecycle, ensuring a structured, efficient, and scalable sales pipeline with zero lead leakage. This role is critical in driving CRM discipline, optimizing conversion rates, and enabling predictable revenue growth through data-driven decision-making and strong cross-functional collaboration.

Key Responsibilities

1. CRM Management & Data Governance

Own and maintain CRM systems (e.g., Zoho CRM or similar platforms) with strict adherence to defined workflows and processes
Ensure accurate and complete data capture, regular updates, and high standards of data hygiene
Establish and enforce CRM discipline across teams to improve visibility and accountability

2. Pipeline Ownership & Optimization

Manage the complete sales pipeline from Lead Meeting Proposal Closure
Monitor pipeline health, stage-wise movement, and deal progression
Identify bottlenecks and implement strategies to improve conversion efficiency and velocity

3. Lead Management & Allocation

Oversee lead distribution, ensuring fair and efficient allocation aligned with team capacity and priorities
Track follow-ups and ensure compliance with defined SLAs
Eliminate lead leakage through proactive monitoring and intervention

4. Conversion & Performance Tracking

Analyze conversion metrics at each stage of the funnel
Drive continuous improvement initiatives to enhance win rates and shorten sales cycles
Provide actionable insights to sales and leadership teams

5. Data & Insights (PropTech + Internal Sources)

Leverage PropTech platforms and internal databases to enhance lead quality and targeting
Support the sales team with high-quality, data-backed insights to improve engagement and closures

6. Cross-functional Coordination

Collaborate closely with Lead Generation, Business Development, Design, and Execution teams
Ensure seamless information flow and alignment across departments
Enable faster deal closures through effective coordination and communication

7. Reporting & Analytics

Generate and publish daily, weekly, and monthly performance reports including:
Pipeline value & coverage
Conversion ratios
Sales productivity metrics
Use data insights to recommend improvements and support strategic decisions

8. Tools & Communication

Utilize Microsoft Excel for advanced reporting, analysis, and dashboards
Use email and messaging platforms effectively for team coordination and updates

Key Requirements

Proven experience in CRM management, revenue operations, or sales operations
Hands-on expertise with CRM platforms such as Zoho CRM (or similar)
Strong analytical skills with proficiency in Microsoft Excel
Deep understanding of sales funnels, conversion metrics, and pipeline management
Process-driven mindset with strong attention to detail
Excellent coordination and communication skills
Ability to work cross-functionally and drive accountability across teams

Success Metrics

Improved conversion rates across funnel stages
Zero or minimal lead leakage
High CRM data accuracy and compliance
Faster deal closures and improved pipeline velocity
Consistent and actionable reporting