Job Description

1. Responsibilities:
2. 1. Define our positioning and messaging that differentiates our products in the market to support all our marketing campaigns
3. 2. You should plan the launch of all new features and new products. This includes defining the value proposition, messaging, and orchestrating the creation of new collateral and assets
4. 3. Foster a deep understanding of our products, how they work, how they compare to competitors, and the areas of opportunity
5. 4. Work closely with the customer success team to identify customers who have a good use for the product and set up interviews with them to create case-studies
6. 5. Communicate the value proposition of the products to the sales team and develop all the sales enablement content like sales decks, battle cards, etc that support the selling process of our products
   6. Produce all the content related to product features - blogs, video scripts, landing pages, etc to drive engagement and raise the credibility
   7. Influence the GTM strategy by working closely with the paid marketing, growth, and sales teams
   8. Should be able to review the work done by junior product marketers and provide feedback.
   9. Liaise with the marketing operations team to get all the metrics for the product marketing initiatives
   
   Skills required:
7. 1. Should have at least 1-2 years of experience in B2B Product Marketing or marketing role, preferably in a SaaS environment 
8. 2. Should have a very good understanding of all the product marketing concepts like Positioning, ICPs, Buyer Personas and Value Proposition. Has been involved in creating the positioning framework for at least 1 B2B product.
9. 3. Excellent attention to detail and can create concise, compelling messaging for different audiences.
10. 4. Excellent verbal and written communication skills. Should be comfortable engaging with customers and colleagues
11. 5. Ability to create compelling and professional product marketing collateral like blogs, videos, landing pages, etc, and craft compelling marketing messages
12. Is results-oriented and skilled at both planning and hands-on execution
13. 6. Works autonomously in a startup environment and cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives.
14. 7. Encourages experimentation and risk-taking to drive constant evolution and improvement 
15. 8. Challenges the status quo, takes initiative, and is proactive in identifying and solving problems 
16. 9 Is adaptable and strives for excellence in everything they do 
17. 10. Is highly organized and adheres to strict time deadlines 
18. 11. Has a keen interest in tech products and the latest developments in the world of technology 
19. 12. A bachelor's degree
20.  
21. Benefits: 
22. ● Competitive salary in a fast-growing start-up 
23. ● We serve lunch and dinner every weekday, plus a variety of snack foods and a fully stocked kitchen 
24. ● Comprehensive health insurance for you and your dependents 
25. ● MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

Candidate Preferences:

Skills required: Should have at least 1-2 years of experience in B2B Product Marketing or marketing role, preferably in a SaaS environment Should have a very good understanding of all the product marketing concepts like Positioning, ICPs, Buyer Personas and Value Proposition. Has been involved in creating the positioning framework for at least 1 B2B product.

Perks

Health Insurance