Job Description

1. Responsibilities:
2. 1. Define our positioning and messaging that differentiates our products in the market to support all our marketing campaigns.
3. 2. Plan the launch of all new features and new products including defining the value proposition, messaging & orchestrating the creation of new collateral & assets.
4. 3. Foster a deep understanding of products, how they work, how they compare to competitors, & the areas of opportunity.
5. 4, Work closely with the customer success team to identify customers who have a good use for the product & set up interviews with them to create case-studies.
6. 5. Communicate the value proposition of the products to the sales team and develop all the sales enablement content like sales decks, battle cards, etc that support the selling process of our products.
   6. Produce all the content related to product features - blogs, video scripts, landing pages, etc to drive engagement and raise the credibility.
   7. Influence the GTM strategy by working closely with the paid marketing, growth, and sales teams
   8. Review the work done by junior product marketers and provide feedback.
   9. Also, liaise with the marketing operations team to get all the metrics for the product marketing initiatives.
7. Salary Range: 3.5 - 5.5 lpa
8.  
9. Skills required:
10. 1. Should have at least 1-2 years of experience in B2B Product Marketing or marketing role, preferably in a SaaS environment 
11. 2. Should have a very good understanding of all the product marketing concepts like Positioning, ICPs, Buyer Personas and Value Proposition. Has been involved in creating the positioning framework for at least 1 B2B product.
12. 3. Excellent attention to detail and can create concise, compelling messaging for different audiences.
13. 4. Excellent verbal and written communication skills. Should be comfortable engaging with customers and colleagues
14. 5. Ability to create compelling and professional product marketing collateral like blogs, videos, landing pages, etc, and craft compelling marketing messages
15. Is results-oriented and skilled at both planning and hands-on execution
16. 6. Works autonomously in a startup environment and cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives.
17. 7. Encourages experimentation and risk-taking to drive constant evolution and improvement 
18. 8. Challenges the status quo, takes initiative, and is proactive in identifying and solving problems 
19. 9 Is adaptable and strives for excellence in everything they do 
20. 10. Is highly organized and adheres to strict time deadlines 
21. 11. Has a keen interest in tech products and the latest developments in the world of technology 
22. 12. A bachelor's degree
23.  
24. Benefits: 
25. ● Competitive salary in a fast-growing start-up 
26. ● We serve lunch and dinner every weekday, plus a variety of snack foods and a fully stocked kitchen 
27. ● Comprehensive health insurance for you and your dependents 
28. ● MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

Perks

Health Insurance