Job Description

1. Roles and Responsibilities:
2. > Digital Advertising Strategy: Develop and execute a comprehensive digital advertising strategy.
3. > Campaign Management: Create and manage online advertising campaigns on platforms optimizing for performance and ROI.
4. > Budget Management: Monitor and control advertising budgets.
5. > Ad Creative: Collaborate with the creative team to design and produce compelling ad creatives.
6. > Keyword Research: Conduct in-depth keyword research and optimize ad campaigns.
7. > A/B Testing: Implement A/B testing to refine ad strategies and improve conversion rates.
8. > Data Analysis: Analyze performance data, generate reports.
9. > Market Research: Stay updated on industry trends, competitor strategies, and emerging advertising technologies.
10. > Conversion Rate Optimization: Implement strategies to improve the conversion funnel.
11. > ROI Tracking: Set up and monitor key performance indicators (KPIs) to measure and report on the return on investment.

Candidate Preferences:

Qualifications: 1. Bachelor's degree in Marketing, Business, or a related field. 2. Proven experience in performance marketing, including running YouTube, Meta, Amazon, and Google Ads campaigns. 3. Strong analytical skills and proficiency in data analysis tools. 4. Experience with A/B testing and conversion rate optimization. 5. Knowledge of Ayurveda and the skincare and haircare industry is a plus.