Job Description

1. Roles and responsibilities::
   1. Conduct A/B testing on ad creatives and landing pages to enhance click-through rates (CTR) and overall campaign performance.
2. 2. Manage all aspects of Google Ads, including budget allocation, bid strategy, and ad extensions.
3. 3. Work on Google Analytics (GA - 4) and proficiency in setting up and configuring GA accounts for clients.
4. 4. Proficient in handling various ad types, including Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Performance Max campaigns.
5. 5. Analyze GA data to derive actionable insights for improving campaign performance and user experience.
   
   Requirements:
6. 1. Should have a good idea about Google Analytics (GA - 4) and Goal conversion set-up for clients, Proper account/ conversion Set Up with Google Tag manager.
7. 2. The candidate should be able to create Google Ad campaigns, keyword and industry researches, updating and monitoring the Ad copy, and taking care of other associated marketing aspects.
8. 3. A/B testing with different ad creative and landing pages to improve CTR.
9. 4. Should have a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, Performance Max campaigns, and Landing Page Designs

Candidate Preferences:

1. A degree in digital marketing or Google Campaigns or a related business field certification would be preferred. 2. Proper relevant knowledge in Google Ads Campaigns and Optimizations is mandatory 3. Excellent communication, written communication and decision-making skills. 4. Additional certifications such as Google Analytics and Google AdWords generally are preferred.

Perks

Informal dress code