1)Formulation & Implementation of marketing and sales strategy for achieving targeted objectives in the Zone.
Focus on getting larger revenue share and by strengthening our market presence.
Close coordination with Sales Team for improving of sales realizations.
Develop/create dealer network for improvement in sales.
Coordinate with Unit Operations and supply chain team to ensure products are manufactured and delivered as per the customer needs and required quality
2)Sales Management-
Direct/Regulate the activities to ensure effective development of competent market and sales team for enhancing performance.
To plan and manage the sales key account for customer retention..Interaction with team members for identification of improvement opportunities and developing implementation plans.
Review, study and ensure preparation of monthly, quarterly and annual sales forecasts
Implementation of extrinsic reward mechanism for motivating the employees.
Identification of the potential opportunities for cost reduction.
Implementation of the distribution system.
Monitor and plan the dispatches as per the customer requirements.
Interacting with key accounts about their requirements and taking actions to fulfil it.
3)Benchmarking within and outside industry to find out the potential risks and threats-
Networking within and outside industry to find out customer growth or otherwise movement and its impact on our business.
Guide regions and units in optimizing sales based on market trends.
Collaborate with other stakeholders to learn and anticipate changes in demand and pricing
4)Receivables Management
Deliver overall Revenue & Collections targets budgeted for the assigned Zone
Monitor and guide team to recover receivables from customers on timely basis.
Review of contracts commercial terms and suggest modifications as per DCA policy.
Implementation of DCA policy in the department.
Review of liability coming out of sales to customers in the department.
5)Safety and Sustainability-
Monitor and review the safety aspects in the sales of hazardous chemicals like Chlorine, HCL, H2, SBP etc
Guide customers on DCA policy on safety and sustainability
Lead the company initiatives on safety in the department
6)Manage people processes effectively
Develop the MDP of team and help them in its implementation
Develop team members skills by giving them exposure to new development and initiatives.
7)MIS & Knowledge Management-
Formalize the process of collection information on customers, market, competition etc
Develop MIS for management review and action planning
