Website Content Writer
Location: Mumbai
Experience: 3-6 years
About Us
Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment
for individuals experiencing hair loss. Through personalized consultations, we identify the
root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique
diagnostic platform, combined with medically trained hair coaches and proprietary tech,
ensures customers receive customized solutions delivered right to their doorstep — and the
ongoing guidance they need to stay on track.
Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB
alumnus), Traya's mission is to de-stigmatize hair loss, address its emotional and
psychological impact, and make effective treatment accessible to all.
Our Vision
We aim to create a global awareness movement around hair loss while delivering a
scientifically proven, holistic solution that combines the best of three sciences.
Responsibilities
- Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content.
- Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content.
- Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines.
- Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency.
- Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles.
- Stay Compliant: Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon.
Requirements
- 3-4 years of professional writing experience - preferably in health-tech, wellness, beauty, or DTC brands.
- Strong portfolio showcasing creative, engaging content including blog posts and long-form articles.
- Excellent command of English with impeccable grammar and storytelling ability.
- Basic understanding of SEO principles, Google Search Console, and CMS platforms (WordPress, Webflow, or similar).
- Ability to research complex health and wellness topics and translate them into reader-friendly content.
- Self-motivated, detail-oriented, and open to feedback.
- You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed.
