Visual Communication & Social Media Intern

VISUAL COMMUNICATIONS & SOCIAL MEDIA INTERN

Employment Type: Internship (6 months, with potential full-time conversion)

Starting Date: Immediately

Location: Kala Ghoda, Fort

Experience: Bachelor's degree or currently pursuing studies in Fashion Communication, Luxury Brand Management, Design, Media, or Mass Communication.

(At least one prior internship in Fashion, Retail, or Social Media is required.)

Stipend: 7,000 per month

SDS by Kushal Shah is a men's luxury brand specializing in Prt, Couture, and Bespoke.

We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years.

Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

1. Content Planning & Platform Management

Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.

Ensure content mix aligns with brand objectives including product stories, styling tips, founder features, and campaign rollouts.

Collaborate with internal teams to align content with marketing, retail, and PR campaigns.

Manage posting schedules and ensure consistency in brand tone, format, and posting frequency.

Optimize timing and hashtags for maximum reach and engagement.

2. Visual Conceptualization & Design Support

Assist in creating mood boards, concept decks, and creative directions for photo and video shoots.

Work closely with the creative team to ideate layouts for campaigns, stories, and carousel posts.

Support the design and editing of digital collaterals, lookbooks, invites, posters, and in-store creatives.

Contribute ideas for visual campaigns that strengthen the brand's luxury identity.

3. Photoshoot & Video Shoot Coordination

Support on-site during campaigns and product shoots helping with logistics, coordination, and on-set styling assistance.

Capture and edit behind-the-scenes (BTS) content, reels, and snippets for social media use.

Maintain a structured library of digital assets (photographs, videos, and design files) for internal reference.

4. Content Creation, Editing & Publishing

Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.

Help create visually consistent layouts and templates for brand storytelling.

Write engaging captions and assist in basic copy for posts and short-form videos.

Schedule and publish posts through platform tools or scheduling applications.

5. Brand Identity & Visual Consistency

Ensure all digital assets reflect brand guidelines including tone, typography, color palette, and design language.

Support offline communication design for packaging, labels, invites, and event collaterals.

Collaborate with the design team to uphold a cohesive brand image across every touchpoint.

6. Social Media Engagement & Growth

Monitor engagement on posts comments, shares, DMs, and tags ensuring timely, brand-aligned responses.

Identify opportunities for engagement with influencers, stylists, and customers.

Maintain digital relationships through proactive community building and influencer outreach.

Assist in implementing strategies to enhance follower growth and content performance.

7. Analytics & Reporting

Track engagement metrics such as reach, impressions, follower growth, and post-performance.

Assist in preparing monthly performance reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.

Use insights to recommend improvements for future campaigns and creative direction.

8. Trend Research & Innovation

Stay updated with the latest trends in fashion, luxury branding, digital aesthetics, and visual communication.

Research new Instagram Reels formats, trending audios, visual filters, and campaign styles relevant to luxury fashion.

Identify competitor trends and contribute ideas for unique storytelling opportunities.

Proactively recommend new tools, formats, and visual storytelling approaches to keep the brand culturally relevant.

9. Collaboration & Cross-Functional Coordination

Work closely with the Marketing, PR, and Design teams to ensure unified brand communication.

Liaise with external partners photographers, stylists, editors, and vendors for execution support.

Coordinate with retail and e-commerce teams for timely access to new collections, product imagery, and styling inputs.

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)

Canva (for quick layouts and social content templates)

Figma (for layout structuring, prototyping, and collaborative design feedback)

Meta Business Suite (for analytics, insights, and scheduling)

Pinterest Analytics & YouTube Studio (for content and performance tracking)

Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)

Later / Planoly / Hootsuite or equivalent social scheduling tools

Background in Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.

At least one prior internship in Fashion, Retail, or Social Media.

Strong understanding of brand aesthetics and visual communication.

Excellent communication, organization, and time-management skills.

Proficient in Adobe, Canva, Figma, and social media analytics tools.

Keen eye for visual detail, color, and luxury presentation.

A proactive, creative, and collaborative mindset.

Interested candidates can send their resumes and portfolios to:

[Confidential Information]

+91 7021977978