Selected Intern's Day-to-day Responsibilities Include
- Daily/weekly tracking of global beauty trends on TikTok, Instagram Reels, YouTube, and emerging platforms.
- Use tools (e.g., Trendalytics, Spate, TikTok Creative Center, Google Trends, BeautyMatter reports) to identify viral products.
- Maintain and update a structured Hot Products Database across categories (product name, brand, SKU, region, trend source, popularity metric).
- Analyze trends: summarize why products are going viral (ingredients, claims, influencers, packaging, pricing).
- Present weekly insights to the leadership team through dashboards or simple reports.
About Company: Kult - India's first app-only contextual beauty platform. Below is a synopsis & a quick visual reference as attached, just so that you get a context & specific insight :
Kult is an app-only contextual discovery platform for Beauty and Wellness, focused on creating a delightful user experience. Why now: Beauty and wellness are evolving in the Indian landscape with the ever-increasing arrival & presence of both global & local niche brands in the category, consumers always feel the need to go to a store to understand the kind of products that are available to buy.
