Team Member - WBG HO / IPO / CIP - Customer Service

10-12 years
4 Applied
Job Description



Job Description : To contribute to the entire spectrum of marketing activities for Kotak CIIB including all its verticals

  1. 360 launch
    1. Ideate, plan and execute new product launches across all platforms- ATL, BTL etc
  1. Events
    1. Ideation and end-to-end execution of events at a national or regional level
    2. Innovative ideas of connecting with TG at these events
    3. Liaison with event management agencies / Bankers / vendors etc
  1. Ideate, plan and execute for new client acquisition and engagement with existing clients
  1. Digital & Social
    1. Support product teams for end to end launch and support of key digital projects /app development/communication plan etc
    2. Building a strong presence of the brand and key leaders across social platforms
    3. Managing content regularly and updating the website and social media platforms with out of box campaign ideas
  1. Product and Marketing communication
    1. Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition
    2. Ensure updating of brochures, presentations, online content
    3. Competition tracking
  1. Media & PR
    1. Liaise with PR team to drive launch and coverage for specific launches, events etc
    2. Ensure consistent media coverage for key stakeholders identified
    3. Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions
  1. Internal communication
    1. Designing and executing various internal communication materials, awards support to HR etc
  1. Marketing Campaign
    1. Assist in the research work for the advertising campaign or other need based projects
    2. Assist in coordinating with advertising agencies on the creative
    3. Assist in coordinating with group marketing / media agencies for planning / buying
  1. Alliances
    1. Plan and ideate various initiatives and tie-ups with luxury brands
    2. Management of Concierge
  1. Timely budgeting process, expense tracking and vendor payments

Skills required
  1. Creative bent of mind/able to ideate and innovate
  2. Good communication and aesthetic sense
  3. Digital & social expertise (SEO, SEM, Perf marketing etc)
  4. End to end campaign & event execution
  5. Sound marketing fundamentals
  6. Strong interpersonal skills
  7. Fluency and command over English
  8. Basic IT skills
  9. Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
  10. Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

Requirement
  1. Minimum 10-12 years of experience (preferably an MBA)
  2. All applicants must ensure no arrears and should show consistent academic performance

Kotak Mahindra Bank Limited is an Indian banking and financial services company headquartered in Mumbai. It offers banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, life insurance, and wealth management.

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