Strategy Lead- Performance Marketing

We're Hiring | Strategy Lead – Performance Marketing

Location: Gurgaon (Work from Office)

Experience: 5–9 Years

Industry Preference: D2C | Fashion | E-commerce | Consumer Brands

Salary - 55 LPA

Are you passionate about building scalable growth engines and driving profitable revenue through performance marketing

About the Role

We're looking for a Strategy Lead – Performance Marketing to own the entire paid growth ecosystem- from acquisition and conversion to retention and revenue scaling. This is a high-impact role for someone who can combine strategic thinking with hands-on execution and drive business growth across paid channels.

Key Responsibilities

• Own the paid marketing strategy across Meta (Facebook & Instagram) and Google (Search, Shopping & Performance Max)
• Drive channel mix, budget allocation, and revenue growth initiatives
• Improve key performance metrics such as ROAS, CAC, LTV, and contribution margins
• Optimize the customer journey across ads, landing pages, and checkout funnels
• Lead creative strategy, messaging frameworks, and experimentation roadmaps
• Build a structured testing and scaling framework for sustainable growth
• Drive data-backed decision-making through attribution and performance insights
• Collaborate with cross-functional teams including Creative, Product, Tech, and Founders

What We're Looking For:

• 5–9 years of experience in Performance Marketing
• Strong hands-on experience managing Meta and Google Ads
• Proven success in scaling D2C businesses profitably
• Deep understanding of growth metrics and unit economics
• Experience managing high ad spends and driving measurable business outcomes
• Prior experience in Fashion, Lifestyle, or Consumer brands is a plus

If you're excited about building a predictable and scalable growth engine for a fast-growing consumer brand, we'd love to hear from you!